How To Leverage Search And Programmatic Advertising On Amazon
How To Leverage Search And Programmatic Advertising On Amazon
This year, Amazon’s advertising revenue is set to reach $3.19 billion in the United States. If your brand is already selling on the platform, are you utilizing both search and programmatic advertising options to advertise your products? It’s important for brands to understand the difference between each method and what they can accomplish when used together. Here’s an explanation of