Tag Archives: transparency

‘Project Zero’ and ‘Transparency by Amazon’ at a Glance

‘Project Zero’ and ‘Transparency by Amazon’ at a Glance

Counterfeit listings are a pain point for many brands that sell on Amazon. Fake products are often sold at a lower price and hurt a brand’s bottom line in more ways than one. Not only are sales lost, but negative reviews can impact a brand’s reputation. As a way to resolve these issues, Amazon first […]

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Amazon Project Zero is No Longer Invite-Only

Amazon Project Zero is No Longer Invite-Only

Counterfeit products have been a long-standing problem for Amazon, its customers, and the brands that sell on the channel. They’re so prevalent, Apple claims 90% of its products on Amazon are counterfeit. Amazon understands this is a costly issue and can be a deterrent to selling on the channel. To help brands overcome this, Amazon […]

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Why Amazon has Become a Must for Brands

Why Amazon has Become a Must for Brands

Not only has Amazon earned the title, America’s Favorite Brand, but it has become essential to brands and retailers tapped into the world of e-commerce. Although the channel faced some resistance in its early days, more and more brands and retailers over time have come to embrace Amazon. Continue reading to learn some of the […]

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