Tag Archives: transparency

‘Project Zero’ and ‘Transparency by Amazon’ at a Glance

‘Project Zero’ and ‘Transparency by Amazon’ at a Glance

Counterfeit listings are a pain point for many brands that sell on Amazon. Fake products are often sold at a lower price and hurt a brand’s bottom line in more ways than one. Not only are sales lost, but negative reviews can impact a brand’s reputation. As a way to resolve these issues, Amazon first

Read More

Amazon Project Zero is No Longer Invite-Only

Amazon Project Zero is No Longer Invite-Only

Counterfeit products have been a long-standing problem for Amazon, its customers, and the brands that sell on the channel. They’re so prevalent, Apple claims 90% of its products on Amazon are counterfeit. Amazon understands this is a costly issue and can be a deterrent to selling on the channel. To help brands overcome this, Amazon

Read More

Why Amazon has Become a Must for Brands

Why Amazon has Become a Must for Brands

Not only has Amazon earned the title, America’s Favorite Brand, but it has become essential to brands and retailers tapped into the world of e-commerce. Although the channel faced some resistance in its early days, more and more brands and retailers over time have come to embrace Amazon. Continue reading to learn some of the

Read More