Tag Archives: variation

The Nuances of Amazon’s Variation Model Types

The Nuances of Amazon’s Variation Model Types

Recently when creating a series of product variations, I ran into a string of issues in which titles didn’t display as I intended. After a few moments of frustration, I quickly learned this is because Amazon has two types of variation display models: DCM and DPM. Display Parent Model (DPM) means that the title displayed […]

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