Tag Archives: variations

The Nuances of Amazon’s Variation Model Types

The Nuances of Amazon’s Variation Model Types

Recently when creating a series of product variations, I ran into a string of issues in which titles didn’t display as I intended. After a few moments of frustration, I quickly learned this is because Amazon has two types of variation display models: DCM and DPM. Display Parent Model (DPM) means that the title displayed […]

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Guide to Product Variations on Amazon

Guide to Product Variations on Amazon

  When you walk down a store aisle, what do you see? Products lined from floor to ceiling with brands pulling you in, giving you options to discover and compare. As a brand, you want to combat the competition – providing the customer with all possible options organized together in one place, so they have […]

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