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Alexa Guarino

Alexa Guarino

Account Strategist

Blog Posts by this Author

  • January 20, 2021

    Top Trends in Online Grocery for CPG Brands to Consider this Year

    According to eMarketer, online grocery sales in the US will surpass $129 billion in sales by 2023. This means e-commerce will account for almost 10% of total grocery sales in America. These projections make it impossible for grocery and CPG brands to ignore e-commerce marketplaces. Whether they tap into Amazon, Walmart.com, Instacart, or another marketplace, traditional retail is no longer the only channel brands should leverage to compete and thrive....

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  • January 13, 2021

    A Quick Snapshot of 4 Emerging E-commerce Advertising Platforms

    E-commerce Advertising In 2021, there are plenty of e-commerce advertising platforms for brands to consider. In part, this is largely due to how quickly e-commerce has grown in light of the pandemic. Before, there were only a few viable options, and many brands focused solely on Amazon. Now, as online marketplaces evolve with the landscape, brands face a new era of opportunity and strategy. To be successful, they will need...

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  • January 6, 2021

    3 Keys to Success on Amazon and Other Marketplaces in 2021

    Looking back, we know 2020 was a year unlike any other, especially for those in the e-commerce industry. But, just because the calendar has turned over to 2021, that doesn’t mean we’re returning to normal. In fact, e-commerce is projected to grow by 256% this year. With this kind of potential, brands should be excited about what's possible, but simply riding the wave of a growing industry won’t be enough....

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  • December 22, 2020

    How Incremental Advertising Spend Effects the Growth of SCOGS and More on Vendor Central

    No brand that sells on Amazon is exactly like another. Most have different goals, challenges, and levels of resources. But, one thing they all have in common is the benefits they can gain from advertising on any channel in which they sell products. Over the years, MPS strategists immersed themselves in the world of Amazon Advertising. And, one of the advantages of working with a variety of clients, is our...

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  • December 17, 2020

    Amazon Store Versions and More Creative Updates

    Amazon Store Versions A brand’s creative strategy on Amazon is hugely important to its ability to compete and succeed. With this, having the proper support and expertise is necessary. At MPS, our clients have direct access to creative strategists that are committed to staying ahead of the curve. They’re always learning and applying the latest updates and sharing knowledge across the organization. A recent example of this came with the...

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  • December 15, 2020

    The Latest Developments to Amazon DSP’s New-to-Category Audiences

    New-to-Category Audiences In early November, we shared our thoughts surrounding Amazon DSP’s new-to-category audiences. Since then, this offering has developed rapidly and there’s much to elaborate upon. Below we share some of the most notable takeaways from what has changed over the last few weeks. Continue reading for updates and to learn more about what’s possible when brands leverage Amazon DSP. Additional New-to-Category Audiences are Available   When the new-to-category audiences...

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  • December 10, 2020

    Kroger Offers Another Reminder of the Importance of Channel Diversification

    Kroger A stressful year is winding down and Marketplace Strategy (MPS) is looking toward 2021 with hope alongside our clients. Over the past several months, we've spent the majority of our time working with brands to form a strategy for next year. These strategies are designed to help them recover in the necessary areas as well as capitalize on new opportunities. While planning, we discuss lessons learned during the pandemic...

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  • December 8, 2020

    How to Navigate A+ Restrictions on Amazon

    A+ Restrictions on Amazon We've had countless conversations with clients about the importance of product image libraries. Using a variety of image types is one of our biggest suggestions to ensure they're eye-catching and informative. However, creative efforts on Amazon go far beyond image libraries. Strategic design spans the channel's entire ecosystem including A+ content, Stores, and more. In this blog post, we share more about A+ restrictions on Amazon....

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  • December 2, 2020

    5 Ways to Continue Momentum on Amazon After the Holidays and Why It’s Important

    Historically, e-commerce brands and retailers experience a decrease in sales after the holidays. Most shoppers use this time to recoup their holiday spending and use their gift cards. However, since more shoppers are regularly buying online versus in-store, we don’t expect business to slow down in Q1 of 2021 as much as it has in the past. As we enter a new year, it will remain crucial for brands to...

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  • November 24, 2020

    Improve Your Brand’s Ranking on Walmart with these Considerations

    Ranking on Walmart A pivotal factor in a brand’s success selling on any online marketplace is how its products are positioned in the search results. We’ve previously shared tips and suggestions for brands to rank well on Amazon. However, not all marketplaces are treated equally, and this holds true for Walmart.com. While we’ll never know the exact formula of a marketplace, we can share our learnings and what has proven...

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