Ben LeMaster

Ben LeMaster

Senior Programmatic Strategist

Blog Posts by this Author

  • October 26, 2020

    Why Grocery and CPG Brands Can’t Ignore Instacart

    Most grocery and CPG brands have had e-commerce and their online offering in mind for years. However, 2020 has accelerated demand as consumers have been pushed to buy groceries online amid the pandemic. In fact, since the onset of coronavirus, online grocery sales have grown 40% compared to last year. This shift has forced some brands to quickly embrace new marketplaces and unfamiliar territory. Instacart, in particular, has been hugely...

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  • October 9, 2020

    The Importance of Being a Brand Owner via Brand Registry on Seller Central

    Over the years, Brandy Registry has become increasingly valuable. Most commonly, it’s used by Vendors as an added layer of support and protection. For Sellers, Brand Registry now offers a variety of tools and opportunities historically only available to Vendors. Here we share more and why Sellers should prioritize becoming a Brand Owner. Continue reading to learn about some of the benefits available to Brand Owners on Seller Central. Beyond...

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  • October 6, 2020

    Marketplace Expansion and Why the Time is Now

    Marketplace Expansion This year there have been countless headlines surrounding Walmart.com. Included was the recent announcement of Walmart+, a potential direct competitor of Amazon Prime. Because of the growth of Walmart and the e-commerce industry as a whole, brands have broadened their horizons beyond Amazon. Here we share more about marketplace expansion and why there’s no time like the present. What is Marketplace Expansion?  Marketplace expansion is a term commonly...

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  • October 1, 2020

    4 Considerations for Brands Hesitant to Hire an Amazon Agency

    When Marketplace Strategy (MPS) began working with clients, there were only a handful of Amazon-focused agencies for brands to choose from. Fast forward to today, there are countless options for brands that want to hire an Amazon agency. Through our experience, we’ve had an inside look into what this process is like for brands and what’s most important to them. In this blog post, we share four considerations for hesitant...

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  • September 29, 2020

    Adjusting Product Detail Pages for COVID-19 and the Holidays

    Adjusting Product Detail Pages There's often an opportunity to adjust product detail pages to more easily convert shoppers during Q4. With this, many brands revisit their presence on Amazon and other marketplaces before the holidays. However, reoptimizing likely looks different this year. Rather than gift-giving and seasonality at the forefront, coronavirus has caused brands to reoptimize for a global pandemic.  To support our clients, MPS strategists have worked to swiftly...

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  • September 24, 2020

    Seller Center Update: Walmart’s Listing Quality Dashboard

    Several weeks ago, Marketplace Strategy (MPS) strategists were delighted to learn about Amazon’s Listing Quality Dashboard now available in Seller Central. We shared an update on the MPS blog and hoped something similar would be developed for our Walmart clients. Shortly after this news from Amazon, Walmart released its own Listing Quality Dashboard in Seller Center. Continue reading for what we know about Walmart’s Listing Quality Dashboard. The Purpose of...

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  • September 22, 2020

    New Feature: Amazon A/B Title Testing

    Title Testing Many factors contribute to a brand's success on Amazon. Hence Marketplace Strategy's belief in a holistic approach. Among what’s important is having thoughtfully crafted content throughout a brand’s catalog. This requires staying updated on the latest information and evolving with the channel's constant changes. That’s why Amazon's A/B Title Experiments feature is exciting to MPS strategists and brands throughout the industry. Split Testing Titles on Amazon Title Testing...

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  • September 17, 2020

    Luxury Stores: A New Shopping Experience on Amazon

    Luxury Stores As an industry, luxury retail has long struggled to adapt to the age of convenience and fast fashion. However, there has been no shortage of innovative efforts from major names like Amazon. Most recently, Amazon announced a new feature called Luxury Stores. It’s relatively new, and how receptive brands and shoppers are is yet to be seen. Continue reading to learn about Amazon’s most recent push into the...

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  • September 15, 2020

    14 Questions Brands Should Ask When Vetting Vendors

    From time to time we publish content outside the scope of our offerings. The following includes timely information brands may find useful. When planning for a new product or product line, it's vitally important to find a quality vendor or manufacturer. However, this is seldom a simple process. And, it's important to remember, a brand's vendor or manufacturer inevitably becomes an extension of a brand's team. With this in mind,...

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  • September 9, 2020

    What Pet Brands Need to Prioritize on Amazon

    Research projects the pet care and pet supplies industry will reach upwards of $200 billion by 2025. And, due to the coronavirus pandemic, we believe the sky is the limit for this category on Amazon. Especially now that more shoppers are buying online for their entire households, including their pets. In fact, according to eMarketer, pet products have seen an increase in sales of 7% among Prime shoppers between Q1...

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