Brandi Takas

Brandi Takas

Senior Amazon Creative Strategist

Blog Posts by this Author

  • November 16, 2018

    How Baggallini Uses Amazon Creative Content to Win Consumers in Apparel

    Apparel is one of Amazon’s fastest-growing product categories. With an Amazon Best Sellers Rank in Clothing, Shoes, and Jewelry, Baggallini utilizes Amazon’s full range of creative content to win over consumers. By implementing custom product images, an Amazon Store, and A+ pages Baggallini has ensured the consumer receives all the information they need above and below the fold to make a purchase on or beyond the product listing. In Amazon’s...

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  • August 6, 2018

    Prepare for the Holiday Rush: 4 Ways to Optimize your Amazon Creative for the Holidays

    The holidays already? Q3 is here and consumer brands are already ramping up their e-commerce marketing strategies in plans to deck the halls on their websites, social media, and general digital presence. Just as important, though, is your Amazon Creative strategy; according to eMarketer’s latest forecast, Amazon now has nearly 50% of US e-commerce market. Overall, always optimize all of your content (titles, descriptions, etc.) and creative assets (product images,...

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  • June 18, 2018

    How to Transition Your Brand to Amazon

    This might sound like common sense to most, but a trend we've seen when a brand starts treating Amazon as a marketing tool is they often forget to transfer over their traditional brand elements. Transitioning your brand to Amazon is not as hard as you might think. Take inspiration from your existing digital presence: your website, your current digital marketing, and your social media. These existing assets almost always translate...

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  • January 31, 2018

    The New and Improved Enhanced Brand Content

    Christmas came a little late for our designers, but we think presents are good any time of the year! And Amazon has delivered with new “Modular Templates” for Seller Central’s Enhanced Brand Content (EBC). The new templates are very similar to Vendor Central’s basic A+ page modules with a few interesting differences. What is Enhanced Brand Content? EBC allows brand registered Sellers to add branded content and imagery to the...

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  • June 15, 2017

    3 Vital Guidelines to Follow When Creating A+ Pages

    A+ Pages provide prospective customers with engaging and meaningful product information, helping them make informed buying decisions. By educating the consumer about your product and brand, A+ Page content can increase sales on average 3-10%, according to Amazon. In order to create a well-designed, fully developed, and highly effective A+ Page—and in turn increase conversion rates—follow these 3 vital guidelines: 1) Design A+ Pages with Highly Visual Content Leverage the...

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