Connor Klammer

Connor Klammer

Senior Amazon Technical Analyst

Blog Posts by this Author

  • June 14, 2018

    Guide to Keyword Strategy on Amazon

    With most product searches now starting on Amazon over Google and other search engines, product listings must be optimized with the Amazon searcher and algorithm in mind to be competitive in the search results. Amazon’s A9 algorithm is built to show the most relevant and best-performing products, no matter the seller – making keyword research and optimizing for the Amazon shopper, and their search intent, incredibly important for product visibility...

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  • March 22, 2018

    Guide to Product Variations on Amazon

    When you walk down a store aisle, what do you see? Products lined from floor to ceiling with brands pulling you in, giving you options to discover and compare. As a brand, you want to combat the competition – providing the customer with all possible options organized together in one place, so they have no reason to look elsewhere. Comparable to merchandising a store floor, variating products together on an...

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