Dina Podnar

Dina Podnar

Marketing Manager

Blog Posts by this Author

  • June 3, 2020

    How to Boost Team Morale While WFH

    Working from home can be difficult when you’re used to being surrounded by your teammates every day. Long days spent at home can lead to feelings of isolation and disconnect, which often lead to a sharp drop in team morale. At MPS, the adjustment from our in-office culture to remote work has been significant for employees. As a company, we understand morale is a key driver of productivity and engagement....

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  • March 18, 2019

    Client Success Story: Amazon DSP Advertising Expands Possibilities for Leading Electronics Brand

    A leading consumer goods brand came to Marketplace Strategy in the Fall of 2018 with one goal in mind: Win Big on Black Friday and Cyber Monday, and in turn, beat Q4 2017. In addition to a robust restructure of the brand’s search advertising strategy, MPS deployed Amazon DSP Advertising, Amazon’s programmatic solution to expand the scope and targeting possibilities of the program. Starting by supporting a Deal-of-the-Day Promotion in...

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  • March 15, 2019

    4 Recent Enhancements to Amazon DSP

    In Amazon's constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining operations in the following areas: navigation, bulk editing, custom reporting, and creative moderation. 1. Navigation The biggest change that was made was to the overall look and feel of the Amazon...

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  • March 7, 2019

    Buy Box Ownership Varies By Location- A New Piece of Amazon’s Algorithm

    In Amazon's ever-evolving algorithm's to provide the customer with the best price, shipping speed and quality, all while making a profit for themselves, it appears they are adding a new piece of the equation to their algorithm for Buy Box ownership — location. Amazon has developed and are currently testing a regional Buy Box feature that is dependent on a customer's location and a brand's inventory in an Amazon Fulfillment Center. While...

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  • March 1, 2019

    “Fresh” Opportunity from Amazon

    Amazon has officially expanded its US Sponsored Products advertising to Fresh. This means that brands can add their ASINs with AmazonFresh offers to any new or existing Sponsored Products campaign. What is AmazonFresh? This is the e-commerce giant’s grocery delivery program. Users in select markets can order fresh meat and produce as well as household, health and beauty products and have them delivered to their doors. Why Should You Care?...

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  • December 4, 2018

    [Webinar] The Rebirth of Amazon Display Advertising

    Wednesday, December 12, 2018 at 1:00 pm EST/ 10:00 am PST Register Here Today! In early 2018, Amazon finally unlocked the doors to its programmatic display advertising platform, providing exclusive access to top strategic marketing agencies.  For the first time, instead of making bulk Amazon Media Group (AMG) buys to guarantee a display presence, brands had the ability to join with an agency partner and fully control the programmatic side...

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  • November 27, 2018

    Amazon’s Turkey 5 Record-Breaking Sales Success

    Coming off the "Turkey 5", a term coined for brands and retailers as the five day shopping rush between Thanksgiving Day through Cyber Monday, including Black Friday, Amazon has announced record-breaking sales, yet again. 2018's Cyber Monday marking Amazon's single biggest shopping day in the company's history with the most products ordered worldwide. Compared to last year, shoppers ordered millions more products during the Turkey 5 than during the same...

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  • November 19, 2018

    Marketplace Strategy Team Members Among First to Complete Amazon’s New Accreditation Program as Early Adopters

    The firm’s Advertising Team recently earned Amazon’s Learning Console’s Early Adopter, as well as Amazon Advertising Sponsored Ads - US Marketplace Accreditation Marketplace Strategy’s (MPS) Advertising Team is part of the first group to complete Amazon’s new certification program, the firm announced Monday. Leveraging its strong agency relationship with Amazon, several of MPS’s team members were invited to pilot and troubleshoot the Learning Console program for Amazon, providing valuable, constructive...

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  • November 16, 2018

    How Baggallini Uses Amazon Creative Content to Win Consumers in Apparel

    Apparel is one of Amazon’s fastest-growing product categories. With an Amazon Best Sellers Rank in Clothing, Shoes, and Jewelry, Baggallini utilizes Amazon’s full range of creative content to win over consumers. By implementing custom product images, an Amazon Store, and A+ pages Baggallini has ensured the consumer receives all the information they need above and below the fold to make a purchase on or beyond the product listing. In Amazon’s...

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  • October 23, 2018

    New: Amazon Advertising Launches in Mexico

    Amazon.com.mx launched in June 2015 and attracts 10 million unique monthly visitors, according to Comscore, who come to Amazon not only as a place to shop but also as a place to discover new products and brands. To help businesses extend the reach of their advertising campaigns, Amazon has announced that they are expanding Amazon Advertising to the Mexico market. With Amazon Advertising, agencies and advertisers – regardless of whether or not...

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