fbpx

Emma Rickus

Emma Rickus

DSP Coordinator

Blog Posts by this Author

  • March 26, 2020

    What Continually Increasing Competition on Amazon Means for Brands

    Competition on Amazon Over the years, brands have learned that increased competition on Amazon isn’t only fueled by its growing customer base. The growing number of brands selling on the channel is also creating a more cluttered catalog. As a result, it has become more difficult for brands to grow their presence organically. With that said, organic optimization, advertising, and the intelligent use of data are absolutely necessary to drive...

    Read More >
  • March 24, 2020

    Key Considerations for Amazon Outside of Marketing Efforts

    Key Considerations for Amazon A recent survey found 75% of consumers purchased products from Amazon sellers over the past year. It has quickly become a popular destination for shoppers to discover, research, and buy products. With this in mind, many brands and retailers see Amazon as a necessary part of their e-commerce strategies. However, there are many nuances associated with selling on Amazon that can slow down a brand’s progress....

    Read More >
  • March 19, 2020

    Adjusting Your Amazon Strategy During the Coronavirus Outbreak

    Earlier this month, we highlighted a few ways the coronavirus had impacted Amazon in its early stages. But, as we all know, much has transpired since and new challenges have arisen for brands and retailers. Continue reading for insight into recent developments and how to adjust your Amazon strategy during the coronavirus outbreak. Amazon’s Changes to Issuing Purchase Orders  This week, vendors woke up to a coronavirus-related notification from Amazon...

    Read More >
  • March 17, 2020

    How Sellers Can Defend Their Brand on Amazon

    Amazon is home to thousands of third-party resellers. In fact, 53% of paid units sold on the channel are attributed to third parties. Many are reputable businesses, but there are a strong number as well with hidden agendas, trying at some level to game the system via black hat tactics.  Brands of all sizes and levels of notoriety are vulnerable to ‘black hat’ attacks. But it's important to note, particularly...

    Read More >
  • March 12, 2020

    How to Use A+ Content to Increase Your Amazon Sales

    A+ Content Brands and retailers that sell on Amazon understand its competitive nature. Luckily, there are plenty of ways to make sure your products stand out next to competing brands. A+ content is one option, and leveraging it across your catalog can have a direct impact on driving sales.  We’ve shared examples of stellar A+ content on our blog before. And in this post, we explain how to use A+...

    Read More >
  • March 10, 2020

    Debunking Misconceptions About Amazon Made By Marketers

    Misconceptions About Amazon Over the years, Amazon has evolved because of advancements in technology and trends in consumer behavior. It's now a destination to discover products, research and make a purchase. A person's perspective on how Amazon can and should be used usually varies based on their industry and level of expertise. With that said, it's imperative decision-makers and marketers fully understand the marketplace and what it takes to succeed....

    Read More >
  • March 5, 2020

    A Few Ways Coronavirus is Affecting Amazon So Far

    Recently, the coronavirus has dominated headlines. Its prevalence has caused drastic shifts in consumer behavior and is having a direct impact on brands that sell on Amazon. A timeline for this public health concern is unknown. Therefore, brands need to be aware of potential implications, so they can be proactive and agile in their response. Here we share our observations and how it is affecting Amazon and the e-commerce landscape....

    Read More >
  • March 3, 2020

    Key Takeaways from eTail West

    Last week, Marketplace Strategy team members traveled to Palm Desert, Calif. for eTail West.MPS sponsored and spent two days having meaningful discussions with others in the industry and a number of brands and retailers. Below you can find three of the top trends we noticed during our visit. RoAS Jail Reigns It’s a story we’ve been telling for many months now, but one that still seems to be lost on...

    Read More >
  • February 26, 2020

    Why Reviews Matter to Fashion Brands on Amazon

    Fashion Brands on Amazon Amazon’s marketplace is heavily influenced by third-party resellers. It includes many lesser-known challenger brands without the same name recognition as legacy brands popular with major retailers. Because of this, Amazon shoppers often research to gain proof an unfamiliar product or brand meets expectations. This process usually involves comparing products, prices, and reviews before buying. Here we explain the influence of customer reviews on Amazon, particularly for...

    Read More >
  • February 20, 2020

    Amazon’s Accelerator Program: What to Consider

    Accelerator Program Manufacturers are often approached by Amazon to purchase their in-house brands in an effort to grow its own private-label business. But, did you know, there's a program where you can essentially opt into being considered? Amazon’s Accelerator program is designed to offer participants unique exposure and the opportunity to gain more sales. However, it’s only for manufacturers that are open to selling a particular brand.  Amazon reserves the...

    Read More >

INDUSTRY LEADING INSIGHTS

Subscribe to our mailing list