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Jake Merrill

Jake Merrill

Amazon Strategist

Blog Posts by this Author

  • January 21, 2020

    Launching a New Product on Amazon with Marketplace Strategy

    Launching a new product on Amazon is an involved process. Each situation is unique and the steps brands need to take can vary widely depending on the category and a host of other factors. In this blog post, we share how Marketplace Strategy (MPS) worked with Darice to overcome production hurdles and facilitate a product relaunch. A Summary of Challenges Not every product launch on Amazon is spearheaded by obstacles...

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  • January 14, 2020

    The Value of A+ Content and Premium A+

    A+ Content and Premium A+ Brands on Amazon have the opportunity to leverage A+ Content to enhance their presence on the channel. There are a number of different uses for A+ Content and studies show it has a strong impact when used effectively. Now some of the most strategic brands on Amazon are taking Basic A+ Content to another level through Premium A+. Here we share the value of A+...

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  • January 9, 2020

    Why Brands Need Impactful Amazon Product Descriptions

    Amazon product descriptions often fall to the bottom of a brand’s priority list when it comes to optimizing a listing. In fact, Amazon once tested whether this section was impactful enough to keep. For a time, descriptions were removed for some categories entirely.  Product detail pages contain other compelling aspects like the image library, title, and bullet points. But even if most shoppers don’t read a product’s entire description, it’s...

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  • January 7, 2020

    Our Predictions for Amazon’s Q1 of 2020

    This year is bound to be full of continued changes, opportunities, and lessons learned for brands that sell on Amazon. Continue reading for a recap for Q4 (2019) and our predictions for Amazon’s Q1 of 2020. Here we share insight into what we learned from working with clients across all categories and what we expect. A Recap of Amazon’s Q4  In 2019, Amazon released updates, changes, and tests to better...

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  • January 2, 2020

    What We Learned from Amazon’s 2019 Holiday Season

    Amazon's 2019 Holiday Season Amazon's 2019 holiday season was record-breaking on many levels. Now, brands that sell on Amazon need to assess this peak season. At Marketplace Strategy (MPS), we contribute to preparing our clients for the holidays. This year, we worked with clients to ensure all content, creative, and technical strategies were in place ahead of time. Clients were ready for the ‘Turkey 6’ time period, Black Friday, and...

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  • December 19, 2019

    3 Reasons Why Amazon is Essential to E-Grocery

    E-commerce has unleashed new options for consumers. For example, brands that only sold through brick-and-mortar now take orders and ship products. Because of this, challenger brands have entered the space and increased competition for legacy brands. This is especially true in the grocery category.  When it comes to e-commerce, more than 80% of shoppers say they discover new products or brands on Amazon. This is encouraging brands considering selling online...

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  • December 17, 2019

    6 Ways to Improve Your Amazon Conversion Rate

    According to Statista, Amazon Prime Day 2019 drove a desktop conversion rate of 13.5%. This is attractive to brands because the average conversion rate on most other e-commerce sites is around 1-2%. Brands that sell on the channel often aim to improve their Amazon conversion rates. But, it can be a complex and time-consuming task and requires specific knowledge. Continue reading for six ways to improve your Amazon conversion rate....

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  • December 11, 2019

    6 Questions to Ask Yourself When Choosing a Strategic Partner

    Strategic Partner Finding the right strategic partner should take a significant amount of time and consideration. You want to make sure your brand is in good hands and you’re adding a strong roster of expertise to your existing team. Here we share 6 questions to ask yourself during the process. Does the prospective partner have empathy?  This a very important quality to consider in a partner. While technology is useful...

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  • December 9, 2019

    How to Measure the Success of Amazon DSP

    More than 55% of consumers begin searching for products online on Amazon. Because of this, Amazon has become a necessary vehicle for brands to gain awareness and sell products. Amazon has evolved into a platform for brands to influence purchase decisions. To do so, advertisers invest in Amazon Advertising and Amazon DSP. Brands that implement this combination of advertising strategies can see their sales double. Although DSP is powerful, it’s...

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  • December 5, 2019

    ‘Project Zero’ and ‘Transparency by Amazon’ at a Glance

    Counterfeit listings are a pain point for many brands that sell on Amazon. Fake products are often sold at a lower price and hurt a brand’s bottom line in more ways than one. Not only are sales lost, but negative reviews can impact a brand’s reputation. As a way to resolve these issues, Amazon first launched Transparency by Amazon. More recently, Amazon announced a new program called Project Zero. Continue...

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