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Jake Merrill

Jake Merrill

Advertising Strategist

Blog Posts by this Author

  • July 19, 2019

    5 Important E-Commerce Trends to Remember as Brands Enter 2020

    For brands who use popular e-commerce marketplaces to sell their products, it’s crucial to stay on top of best practices. As we prepare to enter a new decade, the stakes will be higher and competition will be stronger. Continue reading to learn about five important e-commerce trends shaping the future of the industry. Amazon Will Be a Must for all Retailers  Almost 70% of shoppers go to Amazon first when...

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  • July 17, 2019

    How to Improve User Experience on Amazon through Strategic Merchandising

    In a previous post, we explained how important it is for brands to customize the user experience on Amazon through strategic design. This post will help brands take their efforts a step further. We explain how and why strategic merchandising makes a difference. Continue reading to learn more about variations, merging duplicates, and maintaining your catalog. Variations are the Key to Strategic Merchandising One of the most important parts of...

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  • July 12, 2019

    Putting Paid Social to Work for Amazon Prime Day and Beyond

    There’s no question about it. Amazon Prime Day has become one of the biggest shopping days of the year, with no signs of slowing down. On this day in 2018, the e-commerce giant sold $4.19 Billion worth of goods, up from $2.41 billion in 2017. If this trend continues – and experts at Digital Trends believe it will – 2019 Amazon Prime Day sales will be even bigger. Amazon Prime Day is entirely focused on selling...

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  • July 10, 2019

    Adobe’s Integration with Amazon: What it Means

    In May 2019, Adobe announced its integration with Amazon. This news positively influenced the stock of both companies. It’s an integration likely to find its way to other major marketplaces. In this post, we expand on what we know about Adobe’s integration with Amazon and what it means for both brands and third parties. What We Know About Adobe’s Integration with Amazon  Adobe’s integration with Amazon is in the form...

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  • July 8, 2019

    How to Boost Your Brand Presence on Amazon Through Creative Optimization

    The strength of a brand’s presence on Amazon directly contributes to its success.  When customers shop for products they expect their experience to be easy to navigate and understand. It’s up to the brands that sell on Amazon to make that possible. To do this, brands need to optimize across the ecosystem while keeping up with Amazon’s constant updates. Continue reading to learn how to boost your brand presence on...

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  • July 5, 2019

    Develop a Data-Driven Strategy for Your Peak Season on Amazon

    Depending on the product category your brand belongs to, its peak season may vary. Peak seasons could be during the holidays, over the summer, or another time of year. Whenever this time is, it's an opportunity for brands to increase visibility, conversions, and sales. Developing a strategy ahead of time is crucial to making informed decisions. Continue reading to learn more about how to develop a data-driven strategy for your...

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  • July 3, 2019

    Five Tips To Prepare Your Brand For Amazon Prime Day

    Amazon Prime Day has become a widely known shopping event in the U.S. It can drive a significant increase in traffic and sales to brands that sell on the platform. To take full advantage of this opportunity, brands need to prepare for the July event ahead of time. Based on the work we do in helping clients position themselves on the Amazon marketplace, here are five tips to prepare your...

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  • July 1, 2019

    Building an Amazon Store with Marketplace Strategy

    There are several reasons why brands may want to create or update their Amazon Store. Stores are used to increase engagement and provide shoppers with a centralized place to learn about a brand and its products. Continue reading to learn more about how creative and design strategists work with a client to build their Amazon Store. What is an Amazon Store?   Amazon Stores are free to registered brands and...

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  • June 27, 2019

    Update to Amazon’s Product Title Guidelines and Suppressions

    On June 17, brands received a note from Amazon about an update to its title guidelines. Any ASINs in violation would be suppressed from search beginning July 22. The new guidelines included a new 50-character title limit. At first, this caused concern and confusion, but Amazon has recently reverted back to its standard character limit for product titles. Continue reading to learn more about Amazon's product title guidelines and why...

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  • June 27, 2019

    Sellers are Introduced to A+ Content and More Changes on Amazon

    Amazon has always guaranteed an atmosphere of constant change for brands that sell on its platform. This year has been no exception, especially with vendor purge rumors and product descriptions mysteriously disappearing. Most recently, major changes to Enhanced Brand Content have caught the attention of sellers that use creative content to promote their products. Continue reading to learn more about these changes and what they mean for vendors. A Breakdown...

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