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Jake Zaratsian

Jake Zaratsian

Amazon Advertising Strategist

Blog Posts by this Author

  • August 19, 2019

    User-generated Content and Amazon SEO

    Good marketers are always on the lookout for the latest way to gain a competitive advantage. For brands that sell on Amazon, there are unique approaches that require specific knowledge. In this post, we will explain the purpose of user-generated content, why it’s important, and how to begin using it in your Amazon strategy. What is User-Generated Content? User-generated content can be an ambiguous term. It's leveraged in different formats,...

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  • August 14, 2019

    5 Ways to Use the Hybrid Model to Maximize Profitability

    When brands sell on Amazon they may have a choice between utilizing either Seller Central or Vendor Central. Each option operates under completely different business models. But, there are exclusive benefits to each many brands like to tap into. In this blog post, we explain the main differences between Seller Central and Vendor Central. Continue reading to evaluate whether using the hybrid model is the best way for your brand...

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  • August 12, 2019

    The Ultimate Back-to-School Guide for Selling on Amazon

    Shopping for supplies before the start of the school year is a fond memory for some people. Others cringe at retailers and department stores that deck the halls with signage and messaging shortly after school lets out for the summer. But, this shopping trip is unavoidable, and it's a peak time period that has become important to brands in many categories. Brands agile to trends in consumer behavior sell on...

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  • August 9, 2019

    How Amazon is Winning Over the Next Generation

    There are endless options when it comes to choosing where to shop online, but for teens, there is a clear winner. More than half of teenagers choose Amazon over other e-commerce sites such as Nike, American Eagle, or Urban Outfitters. Continue reading to learn more about how Amazon is winning over the next generation. Amazon is Winning Over the Next Generation through Convenience Amazon understands teens grew up using the...

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  • August 7, 2019

    Amazon’s Fundamental Shift and What it Means for Brands

    Since Amazon was founded in 1994, the company has evolved to become the largest e-commerce marketplace and cloud-computing platform in the world. But now, Amazon is much more than just an e-commerce platform for the brands that use it to sell their products. It has undergone a transformation, changing the way brands do business and make decisions, on and off Amazon. Continue reading to learn more about Amazon’s fundamental shift,...

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  • August 5, 2019

    A Brand’s Dilemma with Selling Through a Distributor on Amazon

    More than 1 million new sellers joined Amazon in 2018 alone. Competition on the channel continues to increase and the battle for the Buy Box is more intense than ever before. When a brand has products that aren’t profitable, selling through a distributor on Amazon can be a solution. Continue reading to learn more about the common dilemma brands face and what to consider throughout the process. Why Do Brands...

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  • August 2, 2019

    A Guide to the Amazon Best Sellers Rank and Why it Matters

    Amazon ranks products sold on its platform in several different ways. A ranking that creates a lot of buzz among brands is the Sales Rank or Best Sellers Rank (BSR). The Amazon Best Sellers Rank goes to products with a high volume of sales. Here we answer common questions about this ranking to paint a picture of what it is and if it really matters. Continue reading for a guide...

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  • July 31, 2019

    3 Ways Brands on Amazon Optimize and Earn Consumer Trust

    Americans trust Amazon more than they trust the government or the media. Now, Amazon isn’t only a helpful avenue for brands to consider, but crucial to be part of their strategy. Having a big name only goes so far in the world of e-commerce. Smaller, independent brands have made a major impact on Amazon. Building brand integrity and maintaining a solid reputation is important to sell products online. We dive...

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  • July 29, 2019

    Mobile Ready Hero Images: Why They Matter to Brands on Amazon

    E-commerce brands need to be agile enough to identify what converts shoppers into customers and apply it to their online strategy. In this post, we talk about a tactic known as a mobile ready hero image. We share what it is, what it does, and why it’s important for brands on Amazon to utilize it. What is a Mobile Ready Hero Image?  At Marketplace Strategy, our in-house team of design...

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  • July 19, 2019

    5 Important E-Commerce Trends to Remember as Brands Enter 2020

    For brands who use popular e-commerce marketplaces to sell their products, it’s crucial to stay on top of best practices. As we prepare to enter a new decade, the stakes will be higher and competition will be stronger. Continue reading to learn about five important e-commerce trends shaping the future of the industry. Amazon Will Be a Must for all Retailers  Almost 70% of shoppers go to Amazon first when...

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