Jen Frates

Jen Frates

Senior Amazon Content Strategist

Blog Posts by this Author

  • April 14, 2021

    Why Invest in an Always-On Advertising Strategy on Amazon and Other Marketplaces?

    Always-On Advertising When we speak with clients about their advertising strategies, budget is often front and center of the conversation. Our strategists understand it’s tempting to save advertising dollars for peak time periods that guarantee a high rate of return. Especially during times of uncertainty and in a landscape that’s ever-changing. However, advertising does much more for brands and their products than drive sales. It’s important to understand this to...

    Read More >
  • April 7, 2021

    How E-Commerce Has Changed for CPG Brands and What it Takes to Succeed

    Over the course of 2020 and early 2021, e-commerce grew at lightning speed out of necessity. Not only did consumers embrace online shopping overnight, but savvy brands and retailers did as well. To put this growth into perspective, as of 2018, global e-commerce sales had not reached the $3 trillion mark. However, it surpassed $4 trillion in 2020 and eMarketer predicts it will exceed $6 trillion by 2024. While these...

    Read More >
  • March 31, 2021

    Our Experience with A/B Testing for Main Images on Amazon

    We’re excited to cover a new feature that recently became available to brands on both Vendor and Seller Central. Earlier this month, an A/B testing feature was released for main images in product libraries. This is great news for brands in all categories that place value on their creative optimizations. Here we explain what we know so far, how we leverage testing for our clients, and more. Continue reading for...

    Read More >
  • March 24, 2021

    My Product Has Been Flagged by Amazon, Now What?

    Compliance issues are not a new challenge to brands that sell on Amazon. However, there has been a recent uptick in the number of instances in which a client's product is flagged by Amazon. Despite following best practices and guidelines, this can sometimes be impossible to avoid. When it does happen, what matters most is your brand's ability to navigate the challenge in a timely manner. Continue reading for more...

    Read More >
  • March 16, 2021

    How the Media and Commerce Industries Overlap and What it Means for Advertisers

    In 2020, the growth of e-commerce was accelerated by more than five years. Before then, brands and advertisers had the flexibility to choose which platforms to leverage in their strategy. It was once relatively simple to identify which channel was best for driving awareness, consideration, and conversions. However, this changed when the traditional consumer journey and marketing funnel were disrupted. In this blog post, we explain how a brand's media...

    Read More >
  • March 3, 2021

    How Luxury Brands and Amazon Work Together in 2021

    Luxury Brands and Amazon For many years, high-end luxury brands have resisted Amazon and other online marketplaces for a variety of reasons. However, after the traditional retail market was turned upside down in 2020, they have been forced to reconsider. In this blog post, we share more history and elaborate on how luxury retail and Amazon can form a mutually beneficial relationship. Continue reading to learn more and for considerations...

    Read More >
  • February 24, 2021

    Key Considerations for Successful Amazon Advertising Campaigns

    We often share in-depth and specific updates to Amazon Advertising and Amazon DSP. Both are immensely important to brands throughout the industry. In fact, Amazon’s share of total digital ad spend is expected to continue growing to 9.7% in 2021. With this, we find it equally important to go back to basics from time to time. Now that a new year is in full swing this blog post should serve...

    Read More >
  • February 17, 2021

    The Benefits of Advertising Deals During the Off-Season on Amazon

    At MPS we encourage an always-on advertising strategy regardless of seasonality or launches. In part, our clients focus on advertising Deals during the off-season on Amazon to maintain momentum. These promotions usually see an increase in conversions while the competition is lower than normal. To take advantage, brands can use a similar approach to Cyber Monday or Prime Day, but on a smaller scale. Continue reading for more on why...

    Read More >
  • February 10, 2021

    Walmart DSP: Everything You Need to Know

    Walmart DSP During a year of astronomical growth for Walmart and Walmart.com, the retailer is taking another major step to compete with Amazon. Walmart, in partnership with The Trade Desk, is launching a DSP offering for advertisers. The news comes shortly after Walmart Media Group (WMG) announced its rebrand to Walmart Connect. This is exciting, and long-anticipated, news for Marketplace Strategy and our clients. Continue reading for everything you need...

    Read More >
  • February 3, 2021

    Twitch is Now Available for Amazon DSP in the US

    Twitch After Twitch tested its advertising integration with Amazon DSP in Canada, it’s now available for advertisers in the US. This is exciting news for the teams at Marketplace Strategy (MPS) and our clients looking to try something new. With more than 45 million unique visitors each month, Twitch offers brands a massive reach beyond what they’re currently achieving through Amazon and other advertising platforms. Continue reading to learn more...

    Read More >


Subscribe to our mailing list