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Karie Casper

Karie Casper

Senior Client Strategist

Blog Posts by this Author

  • July 8, 2020

    Game-Changing Update to Amazon’s Third-Party Landscape

    Amazon's Third-Party Landscape Historically, managing Amazon’s third-party landscape has been a serious challenge for brands that sell on the channel. On the MPS blog, we’ve shared suggestions for combatting unauthorized resellers. And it’s a regular topic of conversation with our clients. But sometimes, preparedness and expertise aren’t enough to outsmart savvy, determined third-parties.  Today, Amazon announced an update that will impact seller profiles and ultimately change the game for many...

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  • July 7, 2020

    A Rundown of Amazon Self-Service DSP

    Self-Service DSP At Marketplace Strategy (MPS), we support our clients with their Amazon Advertising strategies. In part, we recommend investing in the Amazon Demand-Side Platform (DSP) to programmatically buy display and video ads. Amazon DSP is an instrumental tool used to increase sales, brand awareness, and leverage Amazon’s expansive shopper data. Continue reading to learn about self-service DSP and how your brand can leverage it in your strategy. The History...

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  • July 2, 2020

    The Importance of Trial and Error on Amazon

    Trial and Error on Amazon Amazon’s marketplace is constantly evolving to provide customers the best experience. With this, brands need to be agile and patient. At MPS, we’ve learned how valuable it is to embrace trial and error on Amazon. Failed tactics and strategies shouldn’t be forgotten. Instead, they should be revisited as the channel matures. Continue reading for the areas MPS strategists have found the most value in practicing...

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  • June 30, 2020

    The Value of an Amazon Store Grows

    Amazon Store A few weeks ago, MPS strategists observed a notable change to many of our clients’ product detail pages (PDPs). Under the product title and above the star rating, the language of the clickable URL read ‘Visit BRAND NAME Store’. Usually, this language reads simply the brand’s name. However, through the weeks to follow, the new language appeared less often and eventually not at all. Continue reading to learn...

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  • June 25, 2020

    4 Ways Sellers Can Defend Their Amazon Account

    Amazon is home to thousands of third-party resellers. In fact, 53% of paid units sold on the channel are attributed to third parties. Many are reputable businesses, but there are a strong number as well with hidden agendas, trying at some level to game the system. An Amazon account of any size or level of notoriety is vulnerable to tactics used by unauthorized third-party resellers. But it's important to note,...

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  • June 23, 2020

    3 Key Differences: Walmart.com and Amazon

    Walmart.com and Amazon Over the past several years, Walmart.com has become a stronger competitor to Amazon. The marketplace first launched in 2009 and will be the corporation’s primary e-commerce focus moving forward. At Marketplace Strategy (MPS), our clients are embracing Walmart.com more than ever. And most now understand the value of selling on both Walmart.com and Amazon. Continue reading for an overview of Walmart.com, how it compares to Amazon, and...

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  • June 18, 2020

    Walmart.com Popularity Growing Among Brands

    Over the last year, Walmart.com has experienced significant growth. In fact, Walmart’s U.S. e-commerce sales increased by more than 70% in the first quarter of 2020. Strong shifts in consumer behavior due to the coronavirus likely had a partial hand in this spike. Regardless, Walmart.com will remain a focus for the corporation for the foreseeable future.  In this blog post, we explain how this has changed the competitive landscape between...

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  • June 16, 2020

    The Future of E-Commerce and its Impact on Brands

    Future of E-Commerce As the coronavirus’ impact spread throughout the U.S., we shared our observations and recommendations on the MPS blog. Now that some time has passed, we’re able to analyze more data and gain a better idea of what lies ahead for e-commerce. The first half of 2020 has been unpredictable and will likely shape brands’ strategies for years to come. Being informed is the first step in being...

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  • June 11, 2020

    Amazon’s Automated Title Services: What Brands Need to Know in 2020

    Automated Title Services Amazon’s Automated Title Services (ATS) generates product titles based on a product's details. It considers backend attributes such as the product’s name, model number, color, size, flavor, and more. Because of this, it’s important for these attributes to be updated regularly.  The purpose of ATS is to create consistency by streamlining titles throughout the marketplace. But, over the years, ATS was sporadically enforced in select categories. In...

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  • June 9, 2020

    Why Sponsored Brands Remain Valuable on Amazon

    Sponsored Brands In 2018, Amazon rebranded its advertising offering. Since then, Amazon Advertising has been committed to developing its benefits and capabilities. With this transition, Headline Search Ads (HSA) became Sponsored Brands (SB). This ad type is continually updated and remains an integral part of brands' Amazon Advertising strategies. Continue reading for what's new with Sponsored Brands and for strategic recommendations. Reach Shoppers Through the Buying Journey  One reason Sponsored...

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