Kirk Lutz

Kirk Lutz

Senior Amazon Advertising Strategist

Blog Posts by this Author

  • August 2, 2018

    Amazon’s Best Seller Badges

    WHAT IS AMAZON’S BEST SELLER BADGE: Amazon’s Best Seller Badge is a little orange icon awarded to products that perform exactly as the name states – they are best sellers in their respective category as it relates to sales velocity. WHO IS ELIGIBLE TO EARN THE BEST SELLER BADGE: Any seller who lists products on Amazon are eligible to earn the Best Seller Badge on their product(s). WHERE CAN YOU...

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  • May 31, 2018

    How to Leverage the AMS Bulk Operations Tool

    Whether you are a seasoned veteran or new to the world of Amazon Marketing Services (AMS), one thing is certain – managing a bulky portfolio of campaigns can be time-consuming.  Pouring through numerous campaigns and seeking out keyword optimizations, tweaking daily budgets, match type bids, etc. can be an overwhelming undertaking.  Even once you do have the ideal optimizations lined up to implement, it can be painstaking to look at...

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