Laura Timperio

Laura Timperio

Amazon Content Strategist

Blog Posts by this Author

  • May 21, 2020

    Updates to Seller Restrictions & Prime Day Predictions

    Since March, states have issued stay-at-home orders to prevent the spread of the coronavirus. As we move into summer, some states remain under restrictions as others gradually open. During this time, consumers have relied on marketplaces like Amazon and Walmart.com. The increased demand has resulted in a range of implications for these channels and their sellers. We’ve had an ongoing discussion on the Marketplace Strategy (MPS) blog and share the latest...

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  • May 19, 2020

    Combatting Fake Reviews on Amazon

    An estimated 30% of reviews on Amazon are fake, according to CBS News. This problem isn’t unique to Amazon; they can be found across many other online marketplaces. But regardless of the channel, fake reviews can result in a number of negative effects for brands and retailers. Here we share how to spot fake reviews on Amazon and combat them before they harm your presence and reputation. The Impact of...

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  • May 14, 2020

    Proactive Channel Management on Amazon

    Over the years, we have learned that having clean distribution on Amazon is crucial to success. Brands that don't exercise proactive channel management can see their brand compromised by third-party resellers.  At Marketplace Strategy (MPS), we support clients through this process. This allows their listings to thrive and build important sales velocity without interruption. Having a clean distribution helps brands avoid conflict with other retailers. Accurate listings with up to...

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  • May 12, 2020

    Amazon Cracking Down on Image Requirements

    At Marketplace Strategy (MPS), our design strategists often employ a method for main product images learned from the University of Cambridge. On the required white background for a product's main image, MPS includes attractive call-outs. They’re simple, clean, and typically are intended to provide a service for the consumer by clearly outlining a product’s pack size, color, flavor, or dimensions. This tactic also helps products stand out in the search...

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  • May 7, 2020

    Coronavirus Update: Prime Day, Policy Adjustments, and More

    During the past week, many brands have noticed policy adjustments or leniencies put forth by Amazon. Most are likely related to the coronavirus and its effects on daily operations. Amazon also continues to hint toward Prime Day being delayed and when it could occur. Here, we go into more detail about this week’s developments and how it may affect brands. Amazon Policy Adjustments  Sellers that use prepaid return labels for...

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  • May 5, 2020

    Amazon SEO and Your Brand’s Keyword Strategy

    Amazon SEO According to Business Insider, 66% of all product searches start on Amazon. With this in mind, brands know organic optimizations are the key to strong listings that will be more visible to shoppers.   Increasing visibility leads to increased sales, and most brands aim to do this across their catalog. And although a fundamental understanding of traditional SEO is helpful, Amazon is a different ball game.  Applying organic optimizations...

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  • April 30, 2020

    Coronavirus Update: Retailers Respond and Consumer Behavior Trends Evolve

    UPDATED April 30 at 3:45 PM EDT It has been approximately three months since COVID-19 reached the United States. And since then, brands and retailers have been forced to embrace e-commerce more than ever before. Those already on Amazon or with an e-commerce presence have had to quickly adjust. And daily operations for traditional brick-and-mortar retailers have changed almost overnight. Continue reading for how brands, retailers, and consumers have responded...

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  • April 28, 2020

    Impressions Decrease on Amazon while Rest of Search Spikes

    Over the last two weeks, brands may have noticed a major drop in impressions for Sponsored Product campaigns. We understand why advertisers would be concerned if impressions decrease. But there’s likely no reason to believe this will be a long-term issue. Continue reading for what we’ve observed from our client’s Amazon Advertising data. Impressions Decrease for Sponsored Products Across our client roster, campaigns reported a decrease in impressions for Sponsored...

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  • April 23, 2020

    Coronavirus Update: Widespread Impact of COVID-19

    Last week, we offered insight into how MPS clients have been affected by the coronavirus. We also shared our recent observations and what brands can expect in the weeks ahead. As the country works through continued closures and limitations, brands that sell on Amazon continue to adapt. Below we share the latest updates and more about the widespread impact of COVID-19. Shipments and Prioritization As we touched on last week,...

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  • April 21, 2020

    What to do When Amazon Creates a Private Label Version of Your Product

    Private Label As of Q1 2020, Amazon owns 135 private-label brands and has more than 330 Amazon-exclusive brands. The growth of Amazon’s private-label business has increased the already-stiff competition on the channel. As a result, more brands have found themselves competing with not only their competitors but with one of Amazon's private labels as well.  We understand it can be daunting when a version of your product is now in...

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