Laura Timperio

Laura Timperio

Amazon Content Strategist

Blog Posts by this Author

  • August 6, 2020

    Selling Supplements on Amazon: What You Need to Know

    Supplements on Amazon On Amazon, supplements and vitamins make up a large part of the health and personal care category. And e-commerce sales of these products is projected to top $85 billion by 2022. With such strong growth projections, it could be assumed selling supplements on a marketplace like Amazon is simple. However, there are a number of unique challenges to consider. Here we explain more about supplements on Amazon...

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  • August 4, 2020

    How to Transition from Retail to E-Commerce

    Retail to E-Commerce Due to coronavirus, online sales have increased by more than 70% year over year. And, as many people are now avoiding in-store shopping, Amazon has become a necessity for brick and mortar or retail-only brands. However, beginning to sell on Amazon or another online marketplace is seldom simple. Continue reading to learn more about the transition from traditional retail to e-commerce and why catalog prioritization is key....

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  • July 30, 2020

    Are Amazon A+ Pages Worth Your Brand’s Time?

    Amazon A+ Pages Selling on Amazon requires brands to juggle many strategic variables at once. And as a result, crucial areas of focus such as creative and content are often deprioritized. At MPS, we consistently stress the importance of having a strong content and creative presence on the channel. On our blog, we've shared tips to create stellar Amazon A+ pages, best practices, and examples for inspiration. However, we understand...

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  • July 28, 2020

    Inventory Planning for Prime Day 2021 with Chinese New Year in Mind

    From time to time we publish content outside the scope of our offerings. The following includes timely information brands may find useful. This year has been accompanied by many unprecedented challenges for brands. Most recently, brands that sell on Amazon have had to wrangle the unknown of when Prime Day will occur. As of now, it's speculated that Prime Day will take place in October, and most brands’ planning is...

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  • July 23, 2020

    The Battle of Amazon Fresh and Amazon Pantry

    Amazon Fresh and Amazon Pantry Recently, grocery brands have been hard at work trying to successfully embrace and leverage e-commerce. Now, as more shoppers turn to online marketplaces to buy groceries, the need for an e-commerce presence is greater than ever. On Amazon, grocery and CPG brands have the option to use Amazon Fresh and Amazon Pantry. But, the number one question is, which is the best program for your...

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  • July 21, 2020

    Share of Voice on Amazon and Why It’s Important

    Share of Voice on Amazon Selling on Amazon is competitive regardless of a brand’s size or category. Brands that have sold on Amazon over the years understand it’s not necessary to be well-known to achieve success on the channel. In fact, many ‘challenger brands’ with the proper support and expertise have become best sellers. With this, understanding how your brand and its products compare to competitors is crucial. That’s where...

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  • July 16, 2020

    How We Expect the Coronavirus to Affect Amazon’s Holiday Sales

    Amazon's Holiday Sales Brands in retail and e-commerce usually begin preparing for the holiday season several months ahead of time. It’s a peak time period that directly affects a business’s bottom line. But this year, the coronavirus could change the trajectory of Amazon’s holiday sales. Although the industry has started to stabilize, brands are still unsure what to expect. This added layer of uncertainty creates the need for brands to...

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  • July 14, 2020

    4 Reasons Why There’s No Better Time to Invest in Amazon DSP

    Invest in Amazon DSP This year has been a roller coaster for many brands that sell on Amazon and other online marketplaces. Some brands have fared well during the onset of the coronavirus outbreak while others have been impacted negatively. Those that have been successful are selling essential products while effectively navigating pandemic-related challenges. For example, many brands have had to overcome supply chain constraints, shipping delays, and paused purchase...

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  • July 8, 2020

    Game-Changing Update to Amazon’s Third-Party Landscape

    Amazon's Third-Party Landscape Historically, managing Amazon’s third-party landscape has been a serious challenge for brands that sell on the channel. On the MPS blog, we’ve shared suggestions for combatting unauthorized resellers. And it’s a regular topic of conversation with our clients. But sometimes, preparedness and expertise aren’t enough to outsmart savvy, determined third-parties.  Today, Amazon announced an update that will impact seller profiles and ultimately change the game for many...

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  • July 7, 2020

    A Rundown of Amazon Self-Service DSP

    Self-Service DSP At Marketplace Strategy (MPS), we support our clients with their Amazon Advertising strategies. In part, we recommend investing in the Amazon Demand-Side Platform (DSP) to programmatically buy display and video ads. Amazon DSP is an instrumental tool used to increase sales, brand awareness, and leverage Amazon’s expansive shopper data. Continue reading to learn about self-service DSP and how your brand can leverage it in your strategy. The History...

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