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Mike Dobida

Mike Dobida

Amazon Strategist

Blog Posts by this Author

  • October 17, 2019

    Amazon’s Evolution: A Marketing Tool and More for Brands

    Since Amazon was founded, it has grown to become something much greater. Many factors have contributed to its growth and change. Advancements in technology, strategic decisions, and the number of brands that now sell on the channel all have been major factors. Here we explain different aspects of Amazon’s evolution to the future. Amazon Advertising and DSP  According to Statista, Amazon’s advertising revenues will surpass $19 billion by 2021. This...

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  • October 15, 2019

    Your Brand’s Holiday Season Amazon Advertising Checklist

    In 2018, Amazon claimed almost 50% of all online transactions on Thanksgiving. And, on Black Friday, it earned almost 60% of online sales. So, if your brand isn’t advertising its products on the channel, it’s missing out on a major opportunity during the holidays. Continue reading for a holiday season Amazon Advertising checklist designed to help brands make the most of this time of year. Prepare Before the Holiday Season ...

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  • October 10, 2019

    3 Metrics Brands Should Use to Measure Advertising Efficiency on Amazon

    Measuring your brand’s performance on Amazon can be a challenge. But, it’s important for brands to understand how to measure advertising efficiency properly. Especially when significant financial investment is involved. In fact, brands are spending enough to increase Amazon Advertising’s revenue by 250% in 2018. Continue reading for recommendations of what to consider when measuring the efficiency of your advertising on Amazon. Advertising Cost of Sales (ACoS) First, we recommend...

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  • October 8, 2019

    Amazon and CPG Brands: Why and How to Master Omnichannel Growth

    The CPG industry online is growing at a rapid pace. In fact, the category saw an increase of more than 35% in e-commerce sales during 2018. This is likely due to CPG brands feeling the pressure to embrace e-commerce as a way to reach consumers. To succeed, CPGs need to leverage an omnichannel strategy. Continue reading to learn more and for important considerations. Four Areas of Consideration to Maximize Omnichannel...

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  • October 3, 2019

    Why Amazon’s Competitors Can’t Keep Up

    Followers of the e-commerce industry understand the dynamic between Amazon and its competitors. As Amazon has evolved into a marketing platform and grew its advertising capabilities, the competition also matured. Now, companies like Google, Facebook, and Time Warner Cable have joined in the battle against Amazon. In this post, we’ll explain some of the reasons why Amazon is so far ahead. Continue reading to learn more about why Amazon's competitors...

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  • October 1, 2019

    The Online Furniture Market is Growing and Amazon is Here for It

    Traditionally, selling online has been challenging for many furniture brands. For example, if the brand can offer returns at all, the process can be difficult to manage. Shipping and handling are also generally more expensive for heavier products. Ordering furniture online isn't as seamless a process for either the brand or the consumer. However, more people have begun to shop online to furnish their homes and offices. As a result,...

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  • September 26, 2019

    Predictions for the OTT Landscape in 2020

    Over-the-top (OTT) advertising has taken reaching customers and increasing awareness to a new level. OTT ads are often shown on computers, smart TVs, and other devices like smartphones. Brands on Amazon have begun to embrace this advertising option to gain an edge over their competitors. Continue reading for predictions for the OTT landscape and specific knowledge of this advertising option on Amazon. Smarter Decisions Made Possible Through Data  A primary...

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  • September 24, 2019

    How is an Amazon Product Rating Calculated and Why is it Important?

    At first glance, it’s easy to assume product ratings are a strict representation of how good a product is. But, they are much more than that; especially to brands that sell their products on e-commerce sites like Amazon. Studies show, most shoppers read at least seven reviews before buying a product. Continue reading to gain a deeper understanding of Amazon’s Product Ratings and why they matter to your brand’s presence....

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  • September 19, 2019

    Why Use a Strategic Partner for Amazon Help?

    When brands look for Amazon help, there can be an overwhelming number of options to choose from. Whether it be a technology-based solution or an agency that outsources its services, it can be difficult for brands to understand the differences and find the best fit. Few and far between are agencies with full-time, in-house experts, dedicated to your brand’s success. Continue reading to understand the different benefits of a strategic...

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  • September 17, 2019

    What Amazon Advertising’s Sponsored Display Beta Means for Brands

    Amazon Advertising recently launched its Sponsored Display Beta. It's available to brands enrolled in Amazon Brand Registry via Seller Central, vendors, and agencies like Marketplace Strategy. This beta test has been anticipated since the launch of the Amazon DSP. Here we explain more about the beta and address some of the common questions we’ve received since the launch. Continue reading to learn more and for additional information about when to...

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