Paul Somerstein

Paul Somerstein

Director of Business and Platform Development

Blog Posts by this Author

  • September 29, 2020

    Adjusting Product Detail Pages for COVID-19 and the Holidays

    Adjusting Product Detail Pages There's often an opportunity to adjust product detail pages to more easily convert shoppers during Q4. With this, many brands revisit their presence on Amazon and other marketplaces before the holidays. However, reoptimizing likely looks different this year. Rather than gift-giving and seasonality at the forefront, coronavirus has caused brands to reoptimize for a global pandemic.  To support our clients, MPS strategists have worked to swiftly...

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  • September 24, 2020

    Seller Center Update: Walmart’s Listing Quality Dashboard

    Several weeks ago, Marketplace Strategy (MPS) strategists were delighted to learn about Amazon’s Listing Quality Dashboard now available in Seller Central. We shared an update on the MPS blog and hoped something similar would be developed for our Walmart clients. Shortly after this news from Amazon, Walmart released its own Listing Quality Dashboard in Seller Center. Continue reading for what we know about Walmart’s Listing Quality Dashboard. The Purpose of...

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  • September 22, 2020

    New Feature: Amazon A/B Title Testing

    Title Testing Many factors contribute to a brand's success on Amazon. Hence Marketplace Strategy's belief in a holistic approach. Among what’s important is having thoughtfully crafted content throughout a brand’s catalog. This requires staying updated on the latest information and evolving with the channel's constant changes. That’s why Amazon's A/B Title Experiments feature is exciting to MPS strategists and brands throughout the industry. Split Testing Titles on Amazon Title Testing...

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  • September 17, 2020

    Luxury Stores: A New Shopping Experience on Amazon

    Luxury Stores As an industry, luxury retail has long struggled to adapt to the age of convenience and fast fashion. However, there has been no shortage of innovative efforts from major names like Amazon. Most recently, Amazon announced a new feature called Luxury Stores. It’s relatively new, and how receptive brands and shoppers are is yet to be seen. Continue reading to learn about Amazon’s most recent push into the...

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  • September 15, 2020

    14 Questions Brands Should Ask When Vetting Vendors

    From time to time we publish content outside the scope of our offerings. The following includes timely information brands may find useful. When planning for a new product or product line, it's vitally important to find a quality vendor or manufacturer. However, this is seldom a simple process. And, it's important to remember, a brand's vendor or manufacturer inevitably becomes an extension of a brand's team. With this in mind,...

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  • September 9, 2020

    What Pet Brands Need to Prioritize on Amazon

    Research projects the pet care and pet supplies industry will reach upwards of $200 billion by 2025. And, due to the coronavirus pandemic, we believe the sky is the limit for this category on Amazon. Especially now that more shoppers are buying online for their entire households, including their pets. In fact, according to eMarketer, pet products have seen an increase in sales of 7% among Prime shoppers between Q1...

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  • September 3, 2020

    Taking a Closer Look at Inventory Allocation and More for Q4

    Inventory Allocation Traditionally, this is the time of year brands are riding the high of Prime Day success and working toward an equally great Q4. But, due to the coronavirus, brands and retailers are grappling with the unfamiliar. During this year alone, traditional retail sales have declined by almost 6% globally. And, on the other hand, e-commerce sales are booming and could continue increasing by 15% year over year in...

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  • September 1, 2020

    5 Tips for Your Brand’s Walmart Content Strategy

    Walmart Content Strategy A strong content strategy is crucial to any brand’s marketplace presence. In the past, we’ve shared many posts about content on Amazon. But today, we’re here to share our point of view and strategic direction for content on Walmart. Because, while the value of content on either channel is the same, Walmart has its nuances to consider. Continue reading for quick tips to leverage in your brand’s...

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  • August 27, 2020

    The Worst Way to Earn Reviews on Amazon and What to do Instead

    Earn Reviews on Amazon It’s a focus for many brands, especially when launching new products, to earn reviews on Amazon. In doing so, products will be quicker to gain traction and sales velocity. However, it can be challenging to earn authentic and impactful reviews. Not to mention, earning enough reviews to cement a product's legitimacy is equally difficult. Because of the nature of reviews, many brands and sellers earn reviews...

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  • August 25, 2020

    The Basics of Advertising on Walmart and How to Succeed

    Advertising on Walmart According to Walmart Media Group (WMG), 90% of Americans shop at Walmart. Whether shopping in-store or online, advertising should be a fundamental part of a brand’s Walmart.com strategy. In fact, 62% of shoppers state that their ad experience online or on the Walmart app influence their in-store purchase decisions. This reinforces the need to use a holistic approach to the channel and invest in brand awareness through...

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