Sam Jennings

Sam Jennings

Lead Client Strategist


Blog Posts by this Author

  • March 5, 2019

    Amazon Vendors, Missing POs? What is Amazon doing?

    These past twenty four hours have been swirling with rumors, speculation, and hypothetical moves Amazon is making on their Vendor/Seller platforms. While there is no official communication from Amazon (yet) on what is actually happening or what the future holds for Vendors, as a couple of key events have happened over the past week in the Amazon Vendor world that has caused some disruption. The biggest key event taking place...

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  • August 16, 2018

    July Amazon Recap

    Back to school time is in full swing, which can only mean one thing: time to start preparing for Q4 and the holiday season! Stay tuned for a webinar on Q4. We’re excited to start getting our clients ready for the holiday season, but love looking back on July. It was a BIG month with a wildly successful Prime Day, a new webinar from the MPS team, and more industry news...

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  • July 10, 2018

    June Amazon Recap

    June flew by and we are already well into July, the month that holds the internet’s largest online shopping event – Amazon Prime Day! Here at Marketplace Strategy, that’s a major holiday. And this year, it is more exciting than ever because Prime Day is not only one day—it’s a 72 hour event! We’ve been busy gearing up all of our accounts for the big event and ensuring everyone’s Lightning Deals,...

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  • May 4, 2018

    April Amazon Recap

    From getting new MPS team merch to planning our next Webinar, Advanced Amazon Advertising Strategies to Maximize ROI, April was a fun-filled month for the MPS Team! Check out all the thought-provoking articles and changes to Amazon that had our office abuzz this past month. Key Industry Happenings & Platform Updates In mid-April, Amazon started publishing the criteria for the coveted "Amazon’s Choice” badge on product detail pages. Next to the...

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  • April 3, 2018

    March Amazon Recap

    March was an exciting month, with Amazon in the news often, as usual. They made changes to existing Amazon programs, were blamed for the downfall of a toys retail giant – business as usual in Seattle! Here at MPS, we spent a lot of time in March developing and presenting our Amazon Vendor Strategy webinar: Increasing Sales and Maximizing Profitability Through the Hybrid Model. If you missed it, click here...

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  • March 30, 2018

    Four Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis

    Last week, our team presented the first webinar in our Vendor Strategy series: Increasing Sales and Maximizing Profitability Through the Hybrid Model. This was an in-depth look at the differences between Vendor Central and Seller Central and why a 1P (First Party), might consider leveraging the 3P (Third Party) platform to gain market share and increase profits. Click here to check it out if you weren’t able to tune in....

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  • March 2, 2018

    February Amazon Recap

    Even during the shortest month of the year, there is no shortage of news and important industry updates! Below are some of the important happenings we’ve been discussing at the MPS office this month. Key Industry Happenings & Platform Updates Some of our Vendor clients have already started receiving their 2018 Terms from Amazon, and we expect that they will continue to roll in through March. It’s that fun time...

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  • February 20, 2018

    3 Changes that Have Already Made 2018 a Year of Transformation for Grocery

    Not even two months into 2018 and online grocery has seen multiple significant changes and noteworthy headlines that will have lasting effects on the way consumers shop for groceries and the way brands sell their products. From the connection of physical, brick and mortar stores with ecommerce to retailers teaming up with logistics services, 2018 is shaping up to be a year of momentous technological transformation for the grocery industry....

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  • February 15, 2018

    Amazon to Limit Sellers on Email Follow-up Campaigns

    For many of our clients operating on Seller Central, one of the key strategies used to generate seller feedback and customer reviews for products and accounts is utilizing a popular third-party Amazon plug-in called Feedback Genius. Feedback Genius allows Sellers to set up automated email campaigns to send to customers after purchase. Feedback Genius integrates with Amazon to ensure the messages adhere to Amazon’s Global Blacklist and other policies.   ...

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  • January 2, 2018

    January Amazon Recap

    Key Industry Happenings & Platform Updates It only took 19 days into the month before Amazon made updates to the AMS platform that completely changes the game. Needless to say, we are giddy. Check out our blog highlighting all the new features and what we think will have the most benefits for our clients: http://bit.ly/2DPSMHz  Looks like you’re ahead of the game, according to PwC! Their recent report, “10 Retailer Investments...

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