Amazon Marketplace News, Strategies, and Insights

Latest Webinars

  • Venturing Beyond Amazon: How Brands Will Diversify Sales Channels in 2021

    During this webinar, we were joined by Executive Vice President of Marketplace Strategy, Greg Wolny. He used this hour to explain how and why brands should focus on marketplace expansion, beyond Amazon, in 2021. Sign up for on-demand access to this webinar to learn how the pandemic impacted the marketplace landscape in 2020 and what to expect in 2021. We provide a marketplace pulse report and explain how consumer behavior...

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  • Expanding Amazon Success to Walmart.com

    Download now to learn the following:  Learn how to scale and adjust your Amazon strategy for Walmart.com Understand features unique to Walmart like the Content Scorecard and Shelf Description Find out who can sell on Walmart and more about its third-party landscape Discover the differences between advertising on Amazon and Walmart Take in the basics of Enhanced Content and Product Page Variation Set Up Fill out this form for on-demand...

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  • Amazon Strategy 203: Finding Focus on Amazon with a Winning Product Assortment

    In this one hour course you will learn how to: Approach catalog prioritization and apply it to strategy Evaluate your product assortment and create feasible goals Develop an efficient optimization strategy and prioritize products that drive the most sales Measure and analyze relevant metrics to gauge pacing toward goals Determine whether products will generate better margins on Seller or Vendor Central Much more! Fill out this form for on-demand access!...

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  • How a Classic American Snack Brand Unlocked its Amazon Potential

    Before partnering with Marketplace Strategy (MPS), Amazon was a small fraction of business for Utz Quality Foods, a near-century-old snack brand. In this webinar, representatives from Utz and MPS walkthrough the company’s journey past many roadblocks, leading to success on the channel. Download now to hear Dave Colgan (Utz) and Sam Jennings (MPS) discuss the specific nuances of Amazon that made growth a challenge, and how the brand achieved present-day...

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  • Redefining How To Measure Success on Amazon

    Viewing Your Brand’s Amazon KPIs Through a New Lens Success on Amazon involves more than just earning a significant amount of sales. Brands need to regularly measure a number of metrics to understand where they stand. In this webinar, our experts share metrics to measure the health of your account on Amazon, as well as the ways brands should be defining success. Use this to help your brand stay on...

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