Amazon Marketplace News, Strategies, and Insights

Latest Webinars

  • Amazon Strategy 203: Finding Focus on Amazon with a Winning Product Assortment

    In this one hour course you will learn how to: Approach catalog prioritization and apply it to strategy Evaluate your product assortment and create feasible goals Develop an efficient optimization strategy and prioritize products that drive the most sales Measure and analyze relevant metrics to gauge pacing toward goals Determine whether products will generate better margins on Seller or Vendor Central Much more! Fill out this form for on-demand access!...

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  • How a Classic American Snack Brand Unlocked its Amazon Potential

    Before partnering with Marketplace Strategy (MPS), Amazon was a small fraction of business for Utz Quality Foods, a near-century-old snack brand. In this webinar, representatives from Utz and MPS walkthrough the company’s journey past many roadblocks, leading to success on the channel. Download now to hear Dave Colgan (Utz) and Sam Jennings (MPS) discuss the specific nuances of Amazon that made growth a challenge, and how the brand achieved present-day...

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  • Redefining How To Measure Success on Amazon

    Viewing Your Brand’s Amazon KPIs Through a New Lens Success on Amazon involves more than just earning a significant amount of sales. Brands need to regularly measure a number of metrics to understand where they stand. In this webinar, our experts share metrics to measure the health of your account on Amazon, as well as the ways brands should be defining success. Use this to help your brand stay on...

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  • omnichannel

    How CPGs are Mastering Omnichannel Growth

    Multi-billion-dollar consumer packaged goods manufacturers have embraced the direct-to-consumer online movement. In an industry built on shelf space and traditional advertising, CPGs have had to shift their most foundational strategies. Rather than focusing on brick and mortar efforts, they have had to become experts at a new paradigm online. But in the past year, the efforts have continued to pay dividends. In 2018 alone, direct-to-consumer sales grew 35%. This growth...

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  • Amazon Q1 Recap & Q2 Lookahead

    In this quarter’s recap, MPS strategists revisit some of the platform’s most notable recent developments, new functionality debuted over the past three months, and will talk through some of the latest tactics required to navigate Amazon’s rapidly shifting marketplace. Lead Client Strategist, Sam Jennings, and Lead Advertising Strategist, Ashley Long, talk through platform updates, Advertising enhancements, and industry news. Including Amazon Live, One Vendor rumors, Project Zero, new targeting &...

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