Latest Case Studies

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  The Impact of DSP on Search Volume for an Infant and Toddler Brand

  Amazon DSP can be crucial to fueling search volume. In this case study, we demonstrate this relationship using our client's data and results.

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  Year-Over-Year Changes to Amazon Advertising Cost-per-Clicks (CPCs)

  MPS strategists have analyzed client data yo compare Q1 2019 and Q1 2020. Cost-per-clicks (CPCs) have fluctuated to reflect Amazon's growing catalog and competitive landscape.

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  A Snapshot of the COVID-19 Impact on our Amazon Clients

  Since the outbreak of coronavirus, e-commerce has been affected in many ways. Our Amazon clients have seen change, both positive and negative. To fully understand the impact of COVID-19 on our clients, we pulled the numbers. Download the complete version of this case study here.

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  A Holistic Approach to Amazon with StarKist Co. and MPS

  The popular food manufacturer, Skarkist Co., sells a variety of shelf-stable products to the U.S. market. They partnered with MPS to accelerate growth on Amazon and reach aggressive growth goals. Learn more about how Starkist Co. and MPS found success through a holistic approach. Download the complete version of this case study here.

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  Jabra and Marketplace Strategy Jumpstart Amazon’s Flywheel Effect

  Jabra is a global brand specializing in providing best-in-class audio and electronics solutions. Jabra’s product lines consist of headphones, headsets, and speakerphones. Before partnering with Marketplace Strategy (MPS) in early 2019, Jabra managed its Amazon presence internally. Now, MPS is fully integrated into Jabra’s global strategy on the channel. Download the complete version of this

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  How a Strategic Partnership Can Propel a Brand’s Success on Amazon

  Earning share of search and jumpstarting Amazon’s flywheel isn’t a small task for even the largest brands. In this case study, we outline how MPS and leading brand in the Toys & Games category achieved goals through a strategic partnership. Download the complete version of this case study here.

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