March 15, 2019

4 Recent Enhancements to Amazon DSP

In Amazon's constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining...

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March 14, 2017

5 Products You Won’t Believe You Can Buy on Amazon

With Amazon’s product library and breadth of services already massive and expanding by the day, we’re starting to see more items offered that many of us may have never thought would be available for purchase online. But nonetheless, Amazon always...

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March 20, 2017

3 Ways to Increase the Benefits of Your A+ Pages

A+ Pages (for the most part) aren’t free. In that respect, they’re unique to any other element of the Amazon product page. For that reason, there’s a similarly unique need to substantiate their ‘purchase’ by maximizing their potential impact. By...

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April 21, 2017

The Secret to More Product Reviews? Sell More

In the conversations we have every day with brands surrounding their pain points on Amazon and where they’re looking to improve, there’s a wide array of issues we hear. It seems, though, regardless of a company’s maturity on Amazon -...

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April 28, 2017

Is Your Amazon Strategy Leaving Revenue on the Table?

Given Amazon is one of the fastest-growing retailers on earth, the trust and responsibility brands place in the hands of the team – whether internal or external -- managing their presence on the channel and overall Amazon strategy is immense....

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March 10, 2017

Macy’s CFO: It’s Not Amazon

A quick follow-up from our post yesterday. Supporting our perspective that Amazon isn’t the villain behind the decline of major brick-and-mortar department stores, a most unlikely but very reliable voice has stepped out to clear the air. On Wednesday at the...

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March 8, 2017

Why Amazon Shouldn’t Apologize For Its Success

We do it as sports fans, or when watching our favorite reality TV show. The same can often be said for business, where – sometimes rightfully so – there’s can be an innate weariness and distrust for the “big guy.”...

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January 16, 2017

3 Changes to Amazon in 2016 that Consumer Brands Must Know

Amazon is an ever-changing force and it seems they received an unprecedented amount of attention in the news in 2016. From research stating that the marketplace now commands 55% of online product searches to their first commercial drone delivery, it...

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February 8, 2017

No Matter What Wall Street Says, Amazon Is Still Surging

Business news outlets last week erred on the side of painting a disappointing picture for Amazon amid the release of its Q4 earnings report and news the e-etailer came up slightly short on revenue vs. Wall Street analysts’ predictions. What...

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February 19, 2017

Brand Abduction! The Price of Inaction on Amazon

For traditional brands that drive the vast majority of their revenue through traditional brick-and-mortar channels, e-commerce and Amazon may still be an afterthought. Yet, a major misconception about Amazon is that the cost of not playing an active role in...

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February 23, 2017

The Foundational Strategies of Crushing Amazon

One of the many ways in which Amazon is revolutionizing retail is by changing the game from one of the relationships and handshakes into one of knowledge and strategy. For decades, success in retail has depended upon precious shelf space...

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