Wednesday, December 12, 2018 at 1:00 pm EST/ 10:00 am PST
In early 2018, Amazon finally unlocked the doors to its programmatic display advertising platform, providing exclusive access to top strategic marketing agencies.
For the first time, instead of making bulk Amazon Media Group (AMG) buys to guarantee a display presence, brands had the ability to join with an agency partner and fully control the programmatic side of their Amazon efforts, opening the doors to a world of new targeting capabilities.
Amazon DSP (formerly known as Amazon Advertising Platform) has created the opportunity for brands to go beyond search ads and reach a larger number of high-intent consumers by implementing a full range of audience targeting strategies.
By delivering high numbers of impressions to shoppers wherever they are online, these ads can drive awareness and consideration of previously unfamiliar brands and products, as well as re-engage customers who have expressed interest in your products but have yet to purchase.
With this capability now available to brands with agency partnership, organizations should be taking advantage of the opportunity to remarket, track customer behaviors, and target defined audiences like never before.
Join Amazon Advertising expert Ben LeMaster, as he shares some of the critical strategies brands should be exploring within Amazon Display.
Topics we will cover include:
- How DSP efforts impact the full sales funnel
- An overview of general capabilities within Amazon DSP
- Insight into DSP’s immense audience targeting options
- A dive into DSP’s extensive data and reporting capabilities
- How DSP increases branded searches & daily average sales
- Measuring success of an Amazon DSP campaign