How to Measure the Success of Amazon DSP

More than 55% of consumers begin searching for products online on Amazon. Because of this, Amazon has become a necessary vehicle for brands to gain awareness and sell products. Amazon has evolved into a platform for brands to influence purchase decisions. To do so, advertisers invest in Amazon Advertising and Amazon DSP. Brands that implement this combination of advertising strategies can see their sales double. Although DSP is powerful, it’s
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‘Project Zero’ and ‘Transparency by Amazon’ at a Glance

Counterfeit listings are a pain point for many brands that sell on Amazon. Fake products are often sold at a lower price and hurt a brand’s bottom line in more ways than one. Not only are sales lost, but negative reviews can impact a brand’s reputation. As a way to resolve these issues, Amazon first launched Transparency by Amazon. More recently, Amazon announced a new program called Project Zero. Continue
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How to Keep Your Brand Competitive on Amazon in 2020

Amazon sells more than 12 million products and half of these sales come from third-party sellers. The platform has become crowded and increasingly competitive. As a result, brands need to step up their game to ensure they’re in a position to compete and succeed. Continue reading for ideas and suggestions to keep your brand competitive on Amazon in 2020. Focus on Strategic Design  We often discuss the importance of design,
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Amazon’s Request a Review Feature

Over the past week, Amazon sellers and our client teams noticed an important addition to the Seller Central platform. Because of this, there has been a shift in the future of how sellers can communicate with consumers. In this blog post, we explain what we know about Amazon’s Request a Review feature and why it matters. What Does Amazon’s Request a Review Feature Do?  Brands that operate within Seller Central
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The Truth About ACoS and Your Brand on Amazon

Advertising Cost of Sales (ACoS) is a popular metric brands that sell on Amazon aim to lower or improve. It’s even listed first in our guide, 8 Vital Metrics to Measure Your Brand’s Health on Amazon. But focusing too much on ACoS can have a negative impact on a brand in the long-term. In this blog post, we share the reasons why and provide perspective on this baseline metric. Why
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The Future of Fashion E-Commerce

Through the years, the retail landscape has changed drastically as e-commerce has grown As it continues to evolve, brands will need to continue to make adjustments to survive. In the fashion category, in particular, there have been significant and unique shifts. Continue reading to learn more about the future of fashion e-commerce and how trends have shaped the path forward. Social Media will Need to be Part of Your Omnichannel
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Nike and Amazon: What’s Really Happening

Nike, the popular footwear manufacturer, began selling on Amazon in 2017. Two short years later, the brand announced it was ending its partnership with the e-commerce giant. News of this rattled the industry and gained media attention. In this blog post, we dive deeper into this issue and break down what it means. Continue reading to learn more about what’s really happening with Nike and Amazon. Important Statistics to Know
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Amazon Advertising Earns TAG Certified Against Fraud Seal

As Amazon Advertising grows, it's important for the company to prove it will protect brands and consumers. The impact of digital ad fraud is great, however, measuring it can be difficult according to eMarketer. Its most recent estimate ranges from $6.5 billion to $19 billion. We believe Amazon Advertising is taking the right steps by earning the Trustworthy Accountability Group (TAG) Certified Against Fraud Seal. Continue reading to learn more
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The Top 3 Amazon Advertising Challenges and Solutions

Amazon Advertising has become increasingly important to brands that sell on the channel. However, if you’re not an expert, there can be more questions than answers when developing a strategy. Continue reading to learn more about common Amazon Advertising challenges and solutions. Marketing Charts A Lack of Comprehensive Reporting  Nearly 100% of advertisers already have or plan to install a data management platform. Data, analytics, and reporting are crucial to
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How Amazon Advertising Impacts Your E-Commerce Brand

In 2018, brands spent more than $4.5 billion on Amazon Advertising, and spending is expected to increase. Advertisers have realized Amazon’s audience is not only massive but engaged, too. Brands have also found advertising campaigns to be one of the key drivers of organic growth on the platform. As a result, brands have more reason to invest in Amazon Advertising to compete. Continue reading to learn more about how Amazon
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