How Luxury Brands and Amazon Work Together in 2021

Luxury Brands and Amazon For many years, high-end luxury brands have resisted Amazon and other online marketplaces for a variety of reasons. However, after the traditional retail market was turned upside down in 2020, they have been forced to reconsider. In this blog post, we share more history and elaborate on how luxury retail and Amazon can form a mutually beneficial relationship. Continue reading to learn more and for considerations
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Key Considerations for Successful Amazon Advertising Campaigns

We often share in-depth and specific updates to Amazon Advertising and Amazon DSP. Both are immensely important to brands throughout the industry. In fact, Amazon’s share of total digital ad spend is expected to continue growing to 9.7% in 2021. With this, we find it equally important to go back to basics from time to time. Now that a new year is in full swing this blog post should serve
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The Benefits of Advertising Deals During the Off-Season on Amazon

At MPS we encourage an always-on advertising strategy regardless of seasonality or launches. In part, our clients focus on advertising Deals during the off-season on Amazon to maintain momentum. These promotions usually see an increase in conversions while the competition is lower than normal. To take advantage, brands can use a similar approach to Cyber Monday or Prime Day, but on a smaller scale. Continue reading for more on why
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Walmart DSP: Everything You Need to Know

Walmart DSP During a year of astronomical growth for Walmart and Walmart.com, the retailer is taking another major step to compete with Amazon. Walmart, in partnership with The Trade Desk, is launching a DSP offering for advertisers. The news comes shortly after Walmart Media Group (WMG) announced its rebrand to Walmart Connect. This is exciting, and long-anticipated, news for Marketplace Strategy and our clients. Continue reading for everything you need
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Twitch is Now Available for Amazon DSP in the US

Twitch After Twitch tested its advertising integration with Amazon DSP in Canada, it’s now available for advertisers in the US. This is exciting news for the teams at Marketplace Strategy (MPS) and our clients looking to try something new. With more than 45 million unique visitors each month, Twitch offers brands a massive reach beyond what they’re currently achieving through Amazon and other advertising platforms. Continue reading to learn more
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4 of the Top Challenges for E-commerce Last Year

Challenges for E-Commerce Although 2020 gave e-commerce and retail brands no other choice than to be quick and adaptable, 2021 offers a glimmer of hope for normalcy. Last year, shopping shifted to almost exclusively online due to coronavirus. Now, instead of being reactive to changes in consumer behavior, brands can be proactive and pursue new opportunities. Late last year, we shared strategies for success in 2021 on the Marketplace Strategy
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Top Trends in Online Grocery for CPG Brands to Consider this Year

According to eMarketer, online grocery sales in the US will surpass $129 billion in sales by 2023. This means e-commerce will account for almost 10% of total grocery sales in America. These projections make it impossible for grocery and CPG brands to ignore e-commerce marketplaces. Whether they tap into Amazon, Walmart.com, Instacart, or another marketplace, traditional retail is no longer the only channel brands should leverage to compete and thrive.
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A Quick Snapshot of 4 Emerging E-commerce Advertising Platforms

E-commerce Advertising In 2021, there are plenty of e-commerce advertising platforms for brands to consider. In part, this is largely due to how quickly e-commerce has grown in light of the pandemic. Before, there were only a few viable options, and many brands focused solely on Amazon. Now, as online marketplaces evolve with the landscape, brands face a new era of opportunity and strategy. To be successful, they will need
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3 Keys to Success on Amazon and Other Marketplaces in 2021

Looking back, we know 2020 was a year unlike any other, especially for those in the e-commerce industry. But, just because the calendar has turned over to 2021, that doesn’t mean we’re returning to normal. In fact, e-commerce is projected to grow by 256% this year. With this kind of potential, brands should be excited about what's possible, but simply riding the wave of a growing industry won’t be enough.
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How Incremental Advertising Spend Effects the Growth of SCOGS and More on Vendor Central

No brand that sells on Amazon is exactly like another. Most have different goals, challenges, and levels of resources. But, one thing they all have in common is the benefits they can gain from advertising on any channel in which they sell products. Over the years, MPS strategists immersed themselves in the world of Amazon Advertising. And, one of the advantages of working with a variety of clients, is our
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