Why a Smart Social Strategy is Essential to Winning Prime Day

This article was originally published by MediaPost. Amazon’s annual Prime Day event will take place June 21 - 22. For a long time, preparing for Prime Day was limited to what brands and advertisers should do on Amazon alone. While ramping up and polishing efforts on Amazon is crucial ahead of this peak time period, there’s more to it than that. Brands need to be everywhere, all the time. This
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Managing Your Product Assortment Across Platforms

When the pandemic started, more than a year ago at this point, our client roster leaned into marketplace expansion more than ever before. Aside from Amazon, Instacart and Walmart.com were two of the primary marketplaces of interest. Now these newer online marketplaces have grown and launched their own advertising businesses. We've been very impressed with the results these additional channels are driving and our clients have reaped the benefits. However,
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Updates to Amazon Advertising, Budget Maximization, and More

If you've been selling on Amazon for some time, we don't have to convince you why advertising on the channel is so important. Broadly speaking, it's an effective and worthwhile investment. Even some of the world's largest retailers advertise on Amazon. The number one reason is the return on investment and strong performance. Looking at more reasons why you'll notice 'ease of ad buying' is further down the list. Brands
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4 Recent Updates to Amazon’s Search Results and Product Detail Pages

Brands that sell on Amazon are all too familiar with how frequently the marketplace can change. And changes often come about without warning. We understand preparing for adjustments to Amazon's search results and product detail pages isn't necessarily possible. However, it's how your brand responds that matters most. Here we offer a quick overview of some of the most recent changes and insight into how to navigate what's next.   Trends
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4 Updates to Amazon’s Catalog and Back-End Management

Being supported by human expertise and a powerful tech stack should be a priority for brands and advertisers. At Marketplace Strategy, our client teams are composed of experts in every facet of Amazon and other marketplaces. In this blog post, we share updates specifically from our technical analysts and strategists. They share insight, takeaways, and strategic suggestions important for any brand selling on the channel and navigating Amazon's catalog and
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How and Why Instacart Isn’t Exclusive to Grocery

Instacart To say Instacart’s evolution has been impressive would be an understatement. Especially given the astronomical growth of e-grocery. Putting it into perspective, according to Mercatus, the online grocery industry could grow by more than 20% by 2025. This, along with recent headlines and our insight at MPS, explains why Instacart isn't exclusive to grocery anymore. Here we share what’s next for the platform and why brands and advertisers in
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Content and Creative Best Practices for Kroger

Kroger The final marketplace featured in this three-part blog series is Kroger. Over the last several years, the retailer has upped its digital investments. And, subsequently, has positioned itself favorably amid the growth of online grocery. In fact, according to eMarketer, Kroger's e-commerce sales topped $11 billion in 2020, growing by nearly 80% YoY. We believe Kroger is a solid blueprint for up-and-coming online retailers to reference. It has found
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Content and Creative Best Practices for Target

Target Target is one of many popular, up-and-coming online marketplaces brands and advertisers have their eyes on. And the opportunity is there for early adopters to capitalize upon. In fact, Target is expected to grow its e-commerce sales by more than 20% this year alone, according to eMarketer. Over the last several years, Target has led its evolution by focusing on merchandising, online delivery, and the need for curbside pickup.
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Content and Creative Best Practices for Costco

Selling on Costco is attractive to brands and advertisers for a number of reasons. One reason clients at Marketplace Strategy are interested in the channel is its built-in loyal customer base. Not to mention, it has made it onto the list of top online retailers in the US by Statista. If you’re not already selling on Costco.com, there are several steps to take before getting to the vendor application. We
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Why Invest in an Always-On Advertising Strategy on Amazon and Other Marketplaces?

Always-On Advertising When we speak with clients about their advertising strategies, budget is often front and center of the conversation. Our strategists understand it’s tempting to save advertising dollars for peak time periods that guarantee a high rate of return. Especially during times of uncertainty and in a landscape that’s ever-changing. However, advertising does much more for brands and their products than drive sales. It’s important to understand this to
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