Brands Can Reach More Consumers with Amazon’s Investment in Music and Video

Amazon is set to invest $7 billion in music and video content this year. The main objective is to make Prime the most valuable service of its kind in the industry. Music and video will lead the marketplace giant into new markets and give it the potential to take the lead over existing competitors. This strategic decision also holds significance for the brands who sell on Amazon. Continue reading to
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What Does Amazon Advertising’s Australia Launch Mean for Brands?

It wasn’t long ago Amazon opened its Australian marketplace. Now, Amazon Advertising has launched in Australia and has made it possible for brands to take advantage of this young market in a new way. Those who didn’t sell through Amazon Australia before may reconsider the possibilities advertising creates. Continue reading to learn how brands sell on Amazon Australia, what it costs, and consider whether it’s a fit for your brand.
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What Brands Need to Know About Amazon Live

Livestreaming has become a part of our daily lives through just about every major social media platform. Next up to use this method is none other than Amazon, through Amazon Live. It gives brands a platform to engage with their audience. Although this isn’t Amazon’s first launch into livestreaming, this time around it’s giving brands more control. Continue reading to learn more about how brands are using Amazon Live and
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How Amazon Benefits from One-Day Shipping and What it Means for Brands

Key players across the industry fell in line with Amazon’s two-day shipping standard. Then, it announced free one-day shipping is on the horizon for Prime members. This requires a heavy investment with an end goal of increased sales and Prime members for Amazon. With these main goals in mind, one-day shipping will also help the marketplace giant make strides in more difficult categories. Continue reading to learn how Amazon benefits
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5 of the Latest Headlines About Amazon’s International Efforts

When Amazon went public in 1997, its main focus was the United States market. But, throughout the years with its astronomical growth and success, demand for its services has grown worldwide. In this blog post, we highlight five of the most recent headlines claimed by Amazon's international efforts. 1. Virgin Media’s Integration with Amazon Prime Video Virgin Media is a major cable provider in the United Kingdom, and it recently
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What is Amazon Advertising Accreditation and Why Does it Matter?

In November 2018, the MPS advertising team was among the first to complete the Amazon Advertising Accreditation Program as early adopters of its learning console. In February 2019, the learning console became available to anyone with an Amazon account. Through the learning console, brands can learn the basics of Amazon Advertising and become accredited. We’re here to break it all down and explain how Amazon Accreditation sets our strategists apart.
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Important Ways Amazon is Embracing Small Businesses in 2019

It’s no secret Amazon is a vehicle used by brands of all sizes. You don’t have to be a major player to successfully use its marketplace and tools. In fact, Amazon has added 50 new tools (and counting) this year designed to help small businesses. A huge driver for supporting small businesses is based on Amazon listening to seller feedback. Continue reading to learn more about these new tools, how
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Prepare for Amazon Prime Day Like Never Before

  Prepare for Prime Day - A Two-Day Virtual Summit May 8-9, 2019   You’re invited to join Marketplace Strategy from noon to 4 p.m. ET on May 8-9 for two days dedicated to Amazon Prime Day tips and strategic insight. Marketplace Strategy’s panel of experts will host a series of webinars during the virtual summit, focusing on topics to help prepare brands for the biggest day of the year.
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How to Make the Most Out of Your Opportunity to Meet with Amazon

So, you’re going to meet with Amazon. How are you going to make the most out of this face time? Understand their perspective, ask the right questions, and prepare to have a productive discussion. Here we share our expertise to help you in your next meeting with Amazon. Step Into the Shoes of an Amazon Vendor Manager Understand who you’re speaking to and their goal for the conversation. Amazon Vendor
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What Brands Need to Know: Amazon’s Earnings Report

On Thursday afternoon, Amazon released its latest earnings report. Numbers broke records, projections, and analyst expectations. For example, the quarterly profit of $3.6 billion made headlines, but the report also includes information beyond the numbers important to the future of Amazon and those who sell on it. Continue reading for takeaways from Amazon’s earnings report and what they mean for brands. Third-Party Sellers are Responsible for Growth The third-party landscape
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