What to Consider Before Making the Transition to Seller Central

Since a large number of Amazon vendors went without purchase orders (POs) in early March 2019, many brands using Vendor Central have considered making a transition to Seller Central. The process of moving a brand’s catalog to operate within a different system can be stressful enough. However, making the switch can have a number of implications for a business. In this post, we explain why vendors would make the switch
Read More

3 Ways to Improve User Experience on Amazon with Strategic Design

There are limited opportunities for branding on Amazon. Because of this, it's important for brands to customize the user experience where they can. Focusing on creative pays off because 63% of consumers say images mean more than product descriptions. While product descriptions play a crucial role in rank and discoverability on Amazon, this post is meant to help brands cater to visually-minded shoppers.At Marketplace Strategy, we view design as a
Read More

Frustration-Free Packaging: What You Need to Know Ahead of Amazon’s Deadline

Amazon introduced frustration-free packaging (FFP) to vendors in 2007 and recently placed a stronger priority on the program. Its goal is to enforce packaging rules and regulations beginning Aug. 1. Continue reading to learn more about Amazon’s frustration-free packaging (FFP) initiative ahead of the upcoming deadline. What is the Purpose of Frustration-Free Packaging? Through this program, Amazon aims to reduce cost and waste through better packaging. It was also developed
Read More

New-to-Brand Metrics: How to Measure Customer Acquisition Cost on Amazon

In early 2019, Amazon Advertising launched new-to-brand metrics to help advertisers better measure and optimize their campaigns. The suite of metrics is designed to provide more insight into how profitable a brand's advertising dollars are. These metrics also allow brands to estimate how much it costs to acquire a new customer (customer acquisition cost, or CAC). We’re here to break down exactly what these metrics are, how they work, and
Read More

The Mystery of Missing Amazon Product Descriptions: Solved

Brands that sell on Amazon have grown accustomed to sudden changes and having to adapt to unannounced updates. However, when an entire section of a product detail page seems to vanish, it raises a concern and causes frustration. Within the past few weeks, brands have noticed their product descriptions disappearing and occasionally reappearing. Continue reading to learn what missing product descriptions mean for brands and what the team at Marketplace
Read More

4 Reasons Brands Use a Holistic Approach to Amazon

Through our work with clients of many sizes and industries, we approach Amazon as a complete ecosystem. To see an increase in sales and improve brand presence, it’s best for a dedicated team of experts to apply knowledge across the platform. Continue reading to learn how brands succeed with a holistic approach to Amazon. Brands Need to Have a Proactive Presence to Succeed Amazon’s platform involves a lot of moving
Read More

10 Amazon Stores to Inspire Your Brand

In 2017, Amazon released the ability for brands to create their own online storefront. According to Amazon Advertising, stores should, “Bring the in-store experience online with a custom brand destination on Amazon.com.” Continue reading to learn more about Amazon Stores, why they’re important, and see examples of inspiring Amazon Stores. What are Amazon Stores? An Amazon Store is a centralized location for consumers to shop for products within a particular
Read More

4 Things Brands Need to Know About Amazon’s Grocery Strategy

In 2017, Amazon made a major move into the United States grocery market. At the time, the grocery industry had a potential value of nearly $6 trillion. Amazon acquired Whole Foods and crushed the stock value of many of its direct competitors. At first, it wasn’t clear what this acquisition meant for the grocery industry and brands who sell on Amazon. Continue reading to learn more about the impact of
Read More

Amazon Acquires Sizmek Ad Server and Optimization Solution

Amazon released a statement announcing the acquisition of Sizmek. The online advertising company declared bankruptcy in early 2019, and discussions with Amazon began shortly after. The deal makes sense for Amazon as it plans to bulk up its “other revenue” category that’s already substantiated by Amazon Advertising. Continue reading to learn about Amazon and Sizmek and what we expect to see moving forward. Amazon Acquires Sizmek What We Know About
Read More

3 Reasons Why Experts Believe Amazon has an Edge Over the Competition

With continued growth and success, Amazon has gone head-to-head with other major names across different industries. Specifically, Amazon and Walmart’s competition is heating up with both retailers announcing one-day, free shipping. The two continue to one-up each other to try to offer a superior consumer experience. In this blog post, we outline three major reasons why experts believe Amazon has an edge over the competition, despite Walmart’s many steps forward.
Read More