Why Use a Strategic Partner for Amazon Help?

When brands look for Amazon help, there can be an overwhelming number of options to choose from. Whether it be a technology-based solution or an agency that outsources its services, it can be difficult for brands to understand the differences and find the best fit. Few and far between are agencies with full-time, in-house experts, dedicated to your brand’s success. Continue reading to understand the different benefits of a strategic
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What Amazon Advertising’s Sponsored Display Beta Means for Brands

Amazon Advertising recently launched its Sponsored Display Beta. It's available to brands enrolled in Amazon Brand Registry via Seller Central, vendors, and agencies like Marketplace Strategy. This beta test has been anticipated since the launch of the Amazon DSP. Here we explain more about the beta and address some of the common questions we’ve received since the launch. Continue reading to learn more and for additional information about when to
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Amazon’s Toys and Games Category: What You Need to Know Before the Holidays

During the 2018 holiday season, Amazon’s toy sales increased 30% over the holiday season prior, according to Retail Dive. Because of this level of growth and increase in consumers searching for toys online, Amazon has become a major opportunity for toy brands. If your brand belongs to Amazon’s Toys and Games category, continue reading for ideas of what to think about ahead of the holidays. Optimize Your Listings Ahead of
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Why Amazon has Become a Must for Brands

Not only has Amazon earned the title, America’s Favorite Brand, but it has become essential to brands and retailers tapped into the world of e-commerce. Although the channel faced some resistance in its early days, more and more brands and retailers over time have come to embrace Amazon. Continue reading to learn some of the reasons why Amazon has become an unavoidable must for brands. Amazon has Built-In Upselling and
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Why Your Brand’s Amazon Presence Matters to Its Off-Amazon Success

Amazon has become an increasingly competitive sales channel with the added capabilities of advertising and new third-party seller strategies. But, more brands are finding success on Amazon and watching it overflow into their off-Amazon business. In this post, we will dive into some of the key contributors to this phenomenon. Continue reading to learn more about why your brand’s Amazon presence matters to its off-Amazon success. Mobile Devices Play a
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Amazon Search Rankings Explained

Amazon search rankings can be a complicated topic for brands of any size. t can be a frustrating process to make products in your catalog discoverable. In this post, we will cover information about Amazon’s A9 algorithm and how brands can better optimize. Continue reading to learn more about Amazon search rankings and why it matters. What Drives Search Ranking on Amazon?  When people search for products on Amazon and
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Sold by Amazon: Third Party Pricing Control

The month of August has captured the attention of brands that sell on Amazon with many changes. Of those changes, a new program known as Sold by Amazon has been introduced. Here we share what we know about the program and our perspective on Amazon’s motive to encourage sellers to jump on board. We’ll also explain what this might mean for brands. Continue reading for a deeper understanding so you
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4 Key Drivers of Amazon’s Future and What Brands Need to Know

For more than two decades, Amazon has been disrupting a variety of industries. Today, it’s the largest e-commerce company in the world and makes headlines daily. The marketplace giant actively prepares to tackle whatever the consumer demands next. But, how will this shape the future of the company, its shoppers, and the brands who sell on its platform? Continue reading to learn more about the key drivers of Amazon’s future.
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How To Leverage Search And Programmatic Advertising On Amazon

This year, Amazon’s advertising revenue is set to reach $3.19 billion in the United States. If your brand is already selling on the platform, are you utilizing both search and programmatic advertising options to advertise your products? It’s important for brands to understand the difference between each method and what they can accomplish when used together. Here’s an explanation of the differences between Amazon Advertising and demand-side platform (DSP), and why we see the best
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What You Need to Know About Amazon’s ‘Top Brand’ Badge

The Amazon ‘Top Brand’ Badge is in its testing phase and has gained the attention of many. But, like most things in the world of Amazon, it’s more than what meets the eye. Continue reading to learn more and for our speculation on what this means. What is Amazon’s ‘Top Brand’ Badge?  Currently, Amazon relies on its star ratings and other labels like the ‘Amazon’s Choice’ and ‘#1 Best Seller’
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