Client Success Story: Amazon DSP Advertising Expands Possibilities for Leading Electronics Brand

A leading consumer goods brand came to Marketplace Strategy in the Fall of 2018 with one goal in mind: Win Big on Black Friday and Cyber Monday, and in turn, beat Q4 2017. In addition to a robust restructure of the brand’s search advertising strategy, MPS deployed DSP, Amazon’s programmatic advertising solution to expand the scope and targeting possibilities of the program. Starting by supporting a Deal-of-the-Day Promotion in mid-October
Read More

Amazon DSP Enhancements

In Amazon's constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining operations in the following areas: navigation, bulk editing, custom reporting, and creative moderation. 1. Navigation The biggest change that was made was to the overall look and feel of the Amazon
Read More

The Great Amazon Panic of 2019 Enters Week 2

The level-headed response to last week’s lack of Amazon purchase orders for many brands was a ‘wait-and-see’ attitude – putting off any major evaluation until the following Monday to see if the trend would continue into its second week. That second Monday has arrived, and by all accounts, it could be time for brands to begin taking the situation more seriously. As of midday Eastern Time Monday, many brands were
Read More

Buy Box Ownership Varies By Location- A New Piece of Amazon’s Algorithm

In Amazon's ever-evolving algorithm's to provide the customer with the best price, shipping speed and quality, all while making a profit for themselves, it appears they are adding a new piece of the equation to their algorithm for Buy Box ownership — location. Amazon has developed and are currently testing a regional Buy Box feature that is dependent on a customer's location and a brand's inventory in an Amazon Fulfillment Center. While
Read More

Amazon Vendors, Missing POs? What is Amazon doing?

These past twenty four hours have been swirling with rumors, speculation, and hypothetical moves Amazon is making on their Vendor/Seller platforms. While there is no official communication from Amazon (yet) on what is actually happening or what the future holds for Vendors, as a couple of key events have happened over the past week in the Amazon Vendor world that has caused some disruption. The biggest key event taking place
Read More

“Fresh” Opportunity from Amazon

Amazon has officially expanded their US Sponsored Products advertising to Fresh. This means that brands can add their ASINs with AmazonFresh offers to any new or existing Sponsored Products campaign. What is AmazonFresh? This is the e-commerce giant’s grocery delivery program. Users in select markets can order fresh meat and produce as well as household, health and beauty products and have them delivered to their doors. Why Should You Care?
Read More

[Webinar] The Rebirth of Amazon Display Advertising

Wednesday, December 12, 2018 at 1:00 pm EST/ 10:00 am PST Register Here Today! In early 2018, Amazon finally unlocked the doors to its programmatic display advertising platform, providing exclusive access to top strategic marketing agencies.  For the first time, instead of making bulk Amazon Media Group (AMG) buys to guarantee a display presence, brands had the ability to join with an agency partner and fully control the programmatic side
Read More

Amazon’s Turkey 5 Record-Breaking Sales Success

Coming off the "Turkey 5", a term coined for brands and retailers as the five day shopping rush between Thanksgiving Day through Cyber Monday, including Black Friday, Amazon has announced record-breaking sales, yet again. 2018's Cyber Monday marking Amazon's single biggest shopping day in the company's history with the most products ordered worldwide. Compared to last year, shoppers ordered millions more products during the Turkey 5 than during the same
Read More

Marketplace Strategy Team Members Among First to Complete Amazon’s New Accreditation Program as Early Adopters

The firm’s Advertising Team recently earned Amazon’s Learning Console’s Early Adopter, as well as Amazon Advertising Sponsored Ads - US Marketplace Accreditation Marketplace Strategy’s (MPS) Advertising Team is part of the first group to complete Amazon’s new certification program, the firm announced Monday. Leveraging its strong agency relationship with Amazon, several of MPS’s team members were invited to pilot and troubleshoot the Learning Console program for Amazon, providing valuable, constructive
Read More

How Baggallini Uses Amazon Creative Content to Win Consumers in Apparel

Apparel is one of Amazon’s fastest-growing product categories. With an Amazon Best Sellers Rank in Clothing, Shoes, & Jewelry Baggallini utilizes Amazon’s full range of creative content to win over consumers. By implementing custom product images, an Amazon Store, and A+ pages Baggallini has ensured the consumer receives all the information they need above and below the fold to make a purchase on or beyond the product listing. In Amazon’s
Read More