Amazon Creative Best Practices
When designing creative content for Amazon there are three directions the strategy can focus on: the brand, the product, and the product line or category. Most times it is best to focus on one direction at a time, but there are situations when focusing on multiple is successful and/or necessary. Whichever direction is taken the goal is to highlight the most appealing qualities and attributes to cause the consumer to act and buy the product. Click here to read Marketplace Strategy’s Creative Best Practices for Amazon.