Case Studies View All
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Leverage the Power of Over-the-top (OTT) Advertising
Marketplace Strategy (MPS) has helped a number of brands test and embrace the power of over-the-top (OTT) advertising. Learn more about the difference it made for a leading housewares brand. Click here to download a copy of this case study.
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Webinars View All
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How a Classic American Snack Brand Unlocked its Amazon Potential
Wednesday, April 1, 2020 at 2:00 pm EDT/ 11:00 am PDT How Amazon Became a Top Revenue Driver for Utz Quality Foods Before partnering with Marketplace Strategy (MPS), Amazon was a small fraction of business for Utz Quality Foods, a near-century-old snack brand. In this webinar, representatives from Utz and MPS walkthrough the company’s journey past many roadblocks, leading to success on the channel. Dave Colgan, Senior Director eCommerce &...
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Redefining How To Measure Success on Amazon
Viewing Your Brand’s Amazon KPIs Through a New Lens Success on Amazon involves more than just earning a significant amount of sales. Brands need to regularly measure a number of metrics to understand where they stand. In this webinar, our experts share metrics to measure the health of your account on Amazon, as well as the ways brands should be defining success. Use this to help your brand stay on...
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