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  How CPGs are Mastering Omnichannel Growth

  Multi-billion-dollar consumer packaged goods manufacturers have embraced the direct-to-consumer online movement. In an industry built on shelf space and traditional advertising, CPGs have had to shift their most foundational strategies. Rather than focusing on brick and mortar efforts, they have had to become experts at a new paradigm online. But in the past year, the efforts have continued to pay dividends. In 2018 alone, direct-to-consumer sales grew 35%. This growth...

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  Amazon Q1 Recap & Q2 Lookahead

  In this quarter’s recap, MPS strategists revisit some of the platform’s most notable recent developments, new functionality debuted over the past three months, and will talk through some of the latest tactics required to navigate Amazon’s rapidly shifting marketplace. Lead Client Strategist, Sam Jennings, and Lead Advertising Strategist, Ashley Long, talk through platform updates, Advertising enhancements, and industry news. Including Amazon Live, One Vendor rumors, Project Zero, new targeting &...

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