WHAT WE OFFER
Our team of highly skilled Amazon experts works together to strategically optimize and manage your account.
MPS has developed in-depth expertise and a refined process for optimizing and accelerating sales for a wide range of brands on Amazon, utilizing specialized selling programs, and all other potential avenues for growth.
Strategy & Consulting
With dozens of clients representing an array of categories, Marketplace Strategy has a complete and comprehensive knowledge of Amazon.com, allowing us to provide our clients with a full understanding of their options and opportunities in adapting to the future of retail.
This includes:
- Vendor Central (1P) vs. Seller Central (3P) analysis & considerations
- Product Launch Strategy
- Profitability / CRaP Analysis
- New Opportunity Identification
- Pack Size & Variation Expansion
- Category Analysis
Design Strategy & User Experience
With branding opportunities limited on Amazon, taking advantage of the few avenues where a brand can customize its presence on the channel is vital to standing apart from competition. At MPS, we view design as a strategic discipline, capable of significantly increasing conversion rates and increasing sales overall.
- Custom Product Images
- Amazon Brand Stores
- A+ Pages & Enhanced Brand Content
- Custom Branded AMS Campaigns
Product Page Optimization
The foundation of a brand’s presence on Amazon is its product pages. As Amazon grows more competitive, the complete optimization of product pages – including titles, copy, bullet points, back-end keywords, product images, A+ Pages, and variations — has become a mandate for brands looking to succeed on the channel.
- Copy Optimization
- Design Strategy & Enhanced Content
- Technical Optimization
- Backend Strategy
Advertising & AMS Management
By focusing exclusively on Amazon Marketing Services, MPS’s AMS strategists are able to develop and maintain a thorough and refined expertise of the specific nuances of the platform. This focus, combined with our unique approach to campaign structuring and bid management, is how our clients regularly far exceed expectations within their advertising efforts.
- Maximizing Measurability
- Ongoing Bid Management
- Campaign Optimization
- Robust Testing
Technology
MPS Insights is Marketplace Strategy’s proprietary software, developed specifically to help our team maximize results for our clients. By harvesting data via Amazon’s API, MPS Insights provides a comprehensive snapshot of a brand’s Amazon presence, uncovering opportunities and irregularities well beyond those seen via the naked eye.
Technology
Learn MoreTestimonials
We are thrilled with the positive results that working with Marketplace Strategy have yielded to our Amazon business. They are timely and efficient in launching product listings, they have the capacity to launch in multiple markets simultaneously, and they have a good understanding of AMS and AMG. Overall Marketplace Strategy is a great partner that adds capacity to a firm’s marketing team when launching and growing the Amazon sales channel.
Jorge Benitez
Director of Global Sales, HairMax at Lexington International, LLC.
As a manufacturer we were in the stage of not really understanding how to conduct business on Amazon and grow profitably in the exploding Ecommerce world. After interviewing numerous Amazon consultants it was very clear to me that Marketplace Strategy was “Best in Class” and honestly blew the competition away in their knowledge of the channel. MPS has not only lived up to my expectations but has helped us grow at three times the rate I anticipated both top and bottom line. Hardworking, driven, and innovative thinkers – MPS will not disappoint!
David Mullican
Director of Sales- Ecommerce and Alternate Channels, The Jel Sert Company
We value the Marketplace Strategy team so much! Amazon is a tough game and MPS has been instrumental in allowing us to grow!
Amanda Giglio
Key Account Manager, BigMouth Inc.Proven Client Growth on Amazon
Personal Care Brand
$300,000 Channel Grew to $6 Million in Just Over a Year
MPS began with a technical overhaul to ensure a smooth and intuitive consumer experience. Through the eradication of duplicate listings and creating consistency varieties, the brand saw an immediate and significant increase in revenue, marking 122% growth in the first three months of the program.
LEARN HOW
Baggallini
Already Successful AMS Account Skyrockets with MPS
Baggallini, a leading handbag manufacturer, had had been successfully selling on Amazon for several years, employing Amazon Marketing Services (AMS) advertising to drive growth. Looking to maintain and increase their brand presence while also expanding non-branded share of search, Baggallini partnered with Marketplace Strategy (MPS).
LEARN HOW
Identify Areas for Growth Within Your Amazon Campaigns
Evaluate Your Amazon Seller Strategy
INDUSTRY LEADING INSIGHTS