WHAT WE OFFER
Our team of highly skilled Amazon experts works together to strategically optimize and manage your account.
MPS has developed in-depth expertise and a refined process for optimizing and accelerating sales for a wide range of brands on Amazon, utilizing specialized selling programs, and all other potential avenues for growth.
Strategy & Consulting
With dozens of clients representing an array of categories, Marketplace Strategy has a complete and comprehensive knowledge of Amazon.com, allowing us to provide our clients with a full understanding of their options and opportunities in adapting to the future of retail.
This includes:
- Vendor Central (1P) vs. Seller Central (3P) analysis & considerations
- Product Launch Strategy
- Profitability / CRaP Analysis
- New Opportunity Identification
- Pack Size & Variation Expansion
- Category Analysis
Design Strategy & User Experience
With branding opportunities limited on Amazon, taking advantage of the few avenues where a brand can customize its presence on the channel is vital to standing apart from competition. At MPS, we view design as a strategic discipline, capable of significantly increasing conversion rates and increasing sales overall.
- Custom Product Images
- Amazon Brand Stores
- A+ Pages & Enhanced Brand Content
- Custom Branded AMS Campaigns
Product Page Optimization
The foundation of a brand’s presence on Amazon is its product pages. As Amazon grows more competitive, the complete optimization of product pages – including titles, copy, bullet points, back-end keywords, product images, A+ Pages, and variations — has become a mandate for brands looking to succeed on the channel.
- Copy Optimization
- Design Strategy & Enhanced Content
- Technical Optimization
- Backend Strategy
Advertising & AMS Management
By focusing exclusively on Amazon Marketing Services, MPS’s AMS strategists are able to develop and maintain a thorough and refined expertise of the specific nuances of the platform. This focus, combined with our unique approach to campaign structuring and bid management, is how our clients regularly far exceed expectations within their advertising efforts.
- Maximizing Measurability
- Ongoing Bid Management
- Campaign Optimization
- Robust Testing
Technology
MPS Insights is Marketplace Strategy’s proprietary software, developed specifically to help our team maximize results for our clients. By harvesting data via Amazon’s API, MPS Insights provides a comprehensive snapshot of a brand’s Amazon presence, uncovering opportunities and irregularities well beyond those seen via the naked eye.
Technology
Learn MoreTestimonials
We are thrilled with the positive results that working with Marketplace Strategy have yielded to our Amazon business. They are timely and efficient in launching product listings, they have the capacity to launch in multiple markets simultaneously, and they have a good understanding of AMS and AMG. Overall Marketplace Strategy is a great partner that adds capacity to a firm’s marketing team when launching and growing the Amazon sales channel.
Jorge Benitez
Director of Global Sales, HairMax at Lexington International, LLC.
As a manufacturer we were in the stage of not really understanding how to conduct business on Amazon and grow profitably in the exploding Ecommerce world. After interviewing numerous Amazon consultants it was very clear to me that Marketplace Strategy was “Best in Class” and honestly blew the competition away in their knowledge of the channel. MPS has not only lived up to my expectations but has helped us grow at three times the rate I anticipated both top and bottom line. Hardworking, driven, and innovative thinkers – MPS will not disappoint!
David Mullican
Director of Sales- Ecommerce and Alternate Channels, The Jel Sert Company
We value the Marketplace Strategy team so much! Amazon is a tough game and MPS has been instrumental in allowing us to grow!
Amanda Giglio
Key Account Manager, BigMouth Inc.I wanted to send a thank you for all the hard work and support. We have grown 50% in the past week and doubled our sales from three weeks ago. MPS’ advertising support has been a key factor. The results MPS has driven have exceeded our expectations. We’re excited!
Leading Consumer Electronics Brand
MPS is doing a great job managing campaigns and communicating updates for us. It’s a lot to keep track of and we really appreciate their level of support and engagement.
Tools & Home Improvement Brand
MPS did a great job reacting to all of our requests for budget increases and product promotion support for Prime Day. Thanks so much for the support!
Consumer Electronics Brand
We have only positive things to say about MPS. The executive team is going to start focusing in on Amazon in 2020 and it’s all because of the amazing work you have put in!
Grocery & Gourmet Food Brand
Thanks to the awesome content provided by MPS on this project, we are confident these products will thrive!
Clothing, Shoes & Jewelry Brand
Proven Client Growth on Amazon
Successfully Launch Products on Amazon
Darice and MPS Overcome Obstacles to Achieve Success
Launching a new product on Amazon is seldom simple. This case study outlines how Marketplace Strategy (MPS) helps clients overcome urgent obstacles to successfully launch new products.
LEARN HOW
Over-the-top (OTT) Advertising
Leverage the Power of Innovative Strategies
Marketplace Strategy (MPS) has helped a number of brands test and embrace the power of over-the-top (OTT) advertising. Learn more about the difference it made for a leading housewares brand.
LEARN HOW
Identify Areas for Growth Within Your Amazon Campaigns
Evaluate Your Amazon Seller Strategy
INDUSTRY LEADING INSIGHTS