Advertising on Amazon
The Amazon catalog is now saturated with strong listings, boasting hundreds of reviews, considerable organic optimization, and robust sales velocity. This means making a significant impact on Amazon simply through organic means has become far more challenging.
This has led many brands to shift greater focus to advertising efforts as the main driver in spurring on growth.
With functionality and complexity on the Amazon Advertising platform expected to increase significantly over the next 12 months, it has become even more important that these efforts are not only being pursued, but are handled by an expert.
By working full-time on Amazon Advertising — and not splitting time working on Google AdWords or other online advertising platforms — MPS’s team of Advertising Strategists are able to understand the specific nuances of the channel to attain maximum possible return for clients.
Reoptimizing campaigns based upon results and data are a fundamental part of succeeding on any pay-per-click advertising platform. But with limitations in reporting, Amazon Advertising’s output can often leave a lot of uncertainty when it comes to attribution.
MPS’s proprietary approach to campaign structure and attribution analysis minimizes active variables, leading to more effective and reliable optimizations.
Ongoing Bid Management & Campaign Optimization
The days of Amazon Advertising, formally known as Amazon Marketing Services (AMS), being a ‘set-it-and-forget-it’ channel are long past. With competition growing at an aggressive pace, maintaining profitable Advertising campaigns in the long-term demands constant oversight.
Through MPS’s Advertising & Media management programs, we become our clients’ proactive eyes on the channel, tracking budgets, front-end spot checking, and monitoring for anomalies on a daily basis.
Testing programs are simply an impossibility for many brands because they necessitate constant oversight and review. Yet, they can glean invaluable insights that can be used to attain enhanced results on Amazon, and even external marketing channels.
With MPS at the helm of your Amazon Advertising campaigns, implementing a robust testing program – including A/B testing of ad copy, product positioning, and more — quickly becomes viable.
Programmatic Advertising and Amazon DSP & Campaign Optimization
Amazon’s Demand-Side Platform (DSP) is Amazon’s programmatic display advertising option. It enables advertisers to leverage first-party insights based on billions of observed shopping patterns across the customer decision journey.
DSP offers advertisers access to comprehensive and unique inventory from Amazon owned-and-operated (O&O), 3P exchanges, Amazon publisher services, and private marketplaces.
By leveraging Amazon DSP, brands can create and maximize their impact throughout the entire customer journey. Brands implementing search advertising can complement their efforts by capturing non-converting traffic through DSP.
Amazon DSP allows for levels of targeting and customization beyond the capabilities of Amazon search advertising alone.
INDUSTRY LEADING INSIGHTS