Amazon Sales Acceleration Program

Maximize Your Amazon Performance

Maximize Performance on the Amazon Marketplace

Without the time, expertise, technology, and gameplan to optimize their Marketplace performance, most Amazon sellers hit the proverbial “wall.”

The Amazon Sales Acceleration Program (ASAP) is designed to equip professional third-party sellers with a Marketplace strategy focused on building a foundation that aims to ensure long-term vitality for their brand(s) on Amazon.

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Amazon PPC

Advertising on Amazon is a powerful way to profitably grow sales performance.

More importantly, having the knowledge, technology, and resources to diligently manage and optimize ad performance is key to sustaining long-term profitability.

  1. Full management of Sponsored Products campaigns across entire product catalog
  2. Implementation of bid management technology to scale product-level bidding
  3. Keyword/search term harvesting from automatic Sponsored Products campaigns
  4. Vetting and implementation of off-Amazon traffic generation opportunities
  5. Comprehensive advertising reporting
  6. Gold Box/Lightning Deals
  7. Amazon Marketing Services (AMS) campaigns

Listing Optimization

Unpacking which search terms are most valuable to a seller’s business as well as monitoring and increasing product discoverability is a core aspect of long-term growth on Amazon.

  • Organic listing rank tracking
  • Product content/title analysis and enhancement recommendations
  • Reorganization of product catalog structure to tune for product discoverability
  • New Brand Registry program execution

Content Copywriting

Product content quality is a significant factor in influencing both organic rank and detail page conversion rates. Knowing which keywords to focus content around and having the resources to write out copy for individual ASINs are two challenges CPC Strategy addresses.

  • Dedicated Project Manager to identify content optimization opportunities based on keyword volume, sales potential, and conversion rates
  • Creative Briefing Process to ensure product copy is on message, highlights important product benefits, and resounds with target audience
  • Rich Keyword Enhancements that are informed by (but not limited to) Sponsored Product Keyword Reports, Merchant Words, Amazon Retail Analytics, and Google Keyword Finder

Amazon & Strategic Business Consulting

CPC provides expertise and support in all aspects of building an e-commerce presence, including general Amazon, e-commerce marketing, and brand growth consulting.

  • Continual monitoring and evaluation of inputs that drive Buy Box ownership
  • FBA product efficiency analysis and allocation recommendations
  • Feedback/Review software management
  • New product launch strategy

Testimonials

We are thrilled with the positive results that working with Marketplace Strategy have yielded to our Amazon business. They are timely and efficient in launching product listings, they have the capacity to launch in multiple markets simultaneously, and they have a good understanding of AMS and AMG. Overall Marketplace Strategy is a great partner that adds capacity to a firm’s marketing team when launching and growing the Amazon sales channel.

Jorge Benitez

Director of Global Sales, HairMax at Lexington International, LLC.

As a manufacturer we were in the stage of not really understanding how to conduct business on Amazon and grow profitably in the exploding Ecommerce world. After interviewing numerous Amazon consultants it was very clear to me that Marketplace Strategy was “Best in Class” and honestly blew the competition away in their knowledge of the channel. MPS has not only lived up to my expectations but has helped us grow at three times the rate I anticipated both top and bottom line. Hardworking, driven, and innovative thinkers – MPS will not disappoint!

David Mullican

Director of Sales- Ecommerce and Alternate Channels, The Jel Sert Company

We value the Marketplace Strategy team so much! Amazon is a tough game and MPS has been instrumental in allowing us to grow!

Amanda Giglio

Key Account Manager, BigMouth Inc.

Proven Client Growth on Amazon

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