Ben LeMaster

Ben LeMaster

Advertising Strategist

Blog Posts by this Author

  • August 13, 2018

    Amazon’s New Unified Ad Platform Offers Great Benefits

    The differences between managing AMS campaigns in both Vendor and Seller Central would strike anyone exclusively familiar with one platform as puzzling and lacking purpose, especially considering that so many brands have taken a hybrid approach and are utilizing both platforms to get the best of both worlds and maximize results. From campaign types, to campaign structure, to reporting capabilities, you’d expect it to be more streamlined and consistent, since...

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  • April 16, 2018

    3 Ways to Get More Actionable Data from Your AMS Campaigns

      Let’s face it. With conversions going for pennies, more high-volume, low-funnel traffic than you’ll find anywhere else, and built-in sales attribution that eliminates any need to set up goals or place conversion pixels, Amazon’s paid search campaigns are a no-brainer. Why else would every top brand be shifting ad budgets from Google to Amazon? Unfortunately, though, while AMS campaigns can be very effective, understanding how and why they’re effective...

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