Curtis Rummel

Curtis Rummel

Lead Client Strategist

Co-Founder

Blog Posts by this Author

  • January 19, 2018

    New Amazon Marketing Services Reporting and Platform Updates – January 2018

      Amazon Marketing Services (AMS), Amazon’s pay-per-click advertising platform, has always lagged behind its peers in its ability to generate insightful and actionable reports. Anyone who leverages the marketing tool will tell you it is crucial to a well-rounded Amazon sales strategy, but they also will be quick to detail the frustration they experience with the platform’s lack of reporting features. From not being able to pull account-level spend and...

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  • October 9, 2017

    5 Reasons (Besides Price) Not to Let Third Parties Run Free on Amazon

    Frustrated with the inability to stop third parties from selling their products on Amazon’s open marketplace, many brands have resorted to a “resistance is futile,” laissez faire approach to combatting the issue. But as the platform continues to evolve and more third parties emerge with substantial presences on Amazon, more vital implications have surfaced that should be a red flag for brands to take a more aggressive approach at battling...

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  • September 17, 2017

    Bezos Launching an Epic Bidding War for Second Headquarters

    It’s being called, “the trophy of the decade.” Amazon CEO Jeff Bezos set off what’s likely to be a bidding war that more resembles one to host a World Cup rather than a corporation’s second headquarters two weeks ago in announcing the search for the e-commerce mammoth’s new, second home. Within hours, cities all over North America, including Chicago, Dallas, San Antonio, Houston, Kansas City, Sacramento, the Twin Cities, Baltimore,...

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