Dan Hartman

Dan Hartman

Amazon Strategist

Blog Posts by this Author

  • May 23, 2018

    Preparing for Prime Day: Synergize Your Promotional Strategy

    With a deal strategy finalized, and AMS campaigns mapped out and in testing, what else is left to do in preparation for Prime Day? Since Prime Day is now among one of the largest shopping days of the year, it’s imperative for brands to start synergizing promotional strategies across all channels and to sync marketing efforts with the rest of the brand. When it comes to Amazon, we often see...

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  • April 9, 2018

    The Nuances of Amazon’s Variation Model Types

    Recently when creating a series of product variations, I ran into a string of issues in which titles didn't display as I intended. After a few moments of frustration, I quickly learned this is because Amazon has two types of variation display models: DCM and DPM. Display Parent Model (DPM) means that the title displayed will be that of the parent variation, regardless of which variation is chosen. Display Child...

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  • January 26, 2018

    Amazon’s Captive Team: The Secret Seller Support Dream Team You’ve Been Waiting For

    Working in Amazon Seller Central every day can be exhausting. There are constantly issues that require additional support from the Amazon team, from technical errors to edits only Amazon employees have access to make. And if you’re not able to get in touch with the correct person? The issue, which should be an easy fix, only becomes more complicated frustrating. But we’ve found a team that is extremely knowledgeable, fixes...

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