Dina Podnar

Dina Podnar

Marketing Manager

Blog Posts by this Author

  • March 18, 2019

    Client Success Story: Amazon DSP Advertising Expands Possibilities for Leading Electronics Brand

    A leading consumer goods brand came to Marketplace Strategy in the Fall of 2018 with one goal in mind: Win Big on Black Friday and Cyber Monday, and in turn, beat Q4 2017. In addition to a robust restructure of the brand’s search advertising strategy, MPS deployed DSP, Amazon’s programmatic advertising solution to expand the scope and targeting possibilities of the program. Starting by supporting a Deal-of-the-Day Promotion in mid-October...

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  • March 15, 2019

    Amazon DSP Enhancements

    In Amazon's constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining operations in the following areas: navigation, bulk editing, custom reporting, and creative moderation. 1. Navigation The biggest change that was made was to the overall look and feel of the Amazon...

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  • March 7, 2019

    Buy Box Ownership Varies By Location- A New Piece of Amazon’s Algorithm

    In Amazon's ever-evolving algorithm's to provide the customer with the best price, shipping speed and quality, all while making a profit for themselves, it appears they are adding a new piece of the equation to their algorithm for Buy Box ownership — location. Amazon has developed and are currently testing a regional Buy Box feature that is dependent on a customer's location and a brand's inventory in an Amazon Fulfillment Center. While...

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  • December 4, 2018

    [Webinar] The Rebirth of Amazon Display Advertising

    Wednesday, December 12, 2018 at 1:00 pm EST/ 10:00 am PST Register Here Today! In early 2018, Amazon finally unlocked the doors to its programmatic display advertising platform, providing exclusive access to top strategic marketing agencies.  For the first time, instead of making bulk Amazon Media Group (AMG) buys to guarantee a display presence, brands had the ability to join with an agency partner and fully control the programmatic side...

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  • November 27, 2018

    Amazon’s Turkey 5 Record-Breaking Sales Success

    Coming off the "Turkey 5", a term coined for brands and retailers as the five day shopping rush between Thanksgiving Day through Cyber Monday, including Black Friday, Amazon has announced record-breaking sales, yet again. 2018's Cyber Monday marking Amazon's single biggest shopping day in the company's history with the most products ordered worldwide. Compared to last year, shoppers ordered millions more products during the Turkey 5 than during the same...

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  • November 19, 2018

    Marketplace Strategy Team Members Among First to Complete Amazon’s New Accreditation Program as Early Adopters

    The firm’s Advertising Team recently earned Amazon’s Learning Console’s Early Adopter, as well as Amazon Advertising Sponsored Ads - US Marketplace Accreditation Marketplace Strategy’s (MPS) Advertising Team is part of the first group to complete Amazon’s new certification program, the firm announced Monday. Leveraging its strong agency relationship with Amazon, several of MPS’s team members were invited to pilot and troubleshoot the Learning Console program for Amazon, providing valuable, constructive...

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  • October 23, 2018

    Amazon Advertising launches in Mexico

    Amazon.com.mx launched in June 2015 and attracts 10 million unique monthly visitors, according to Comscore, who come to Amazon not only as a place to shop, but also as a place to discover new products and brands. To help businesses extend the reach of their advertising campaigns, Amazon has announced that they are expanding Amazon Advertising to the Mexico market. With Amazon Advertising, agencies and advertisers – regardless of whether or not...

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  • September 20, 2018

    Four Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis

    Last week, our team presented the first webinar in our Vendor Strategy series: Increasing Sales and Maximizing Profitability Through the Hybrid Model. This was an in-depth look at the differences between Vendor Central and Seller Central and why a 1P (First Party), might consider leveraging the 3P (Third Party) platform to gain market share and increase profits. Click here to check it out if you weren’t able to tune in....

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  • September 6, 2018

    Amazon Advertising: Announcing a Single Unified Brand

    Amazon is a company built on being a culture of developers and pioneers in every industry. Up until this point, Amazon has worked to build a portfolio of impressive advertising platforms to meet their various vendors advertising needs, all while helping the customer discover new brands and products. They started this business developing products for specific advertiser sets, such as cost-per-click ads for Amazon sellers and e-commerce-enabled display ads for...

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  • September 2, 2018

    Marketplace Strategy accepted into Forbes Agency Council

    Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies. CLEVELAND, OH — Drew Kraemer, SVP, GM and Co-Founder of Marketplace Strategy, a Cleveland-based leading Amazon sales acceleration agency, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. Drew Kraemer was vetted and selected by...

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