Dina Podnar

Dina Podnar

Marketing Manager

Blog Posts by this Author

  • December 4, 2018

    [Webinar] The Rebirth of Amazon Display Advertising

    Wednesday, December 12, 2018 at 1:00 pm EST/ 10:00 am PST Register Here Today! In early 2018, Amazon finally unlocked the doors to its programmatic display advertising platform, providing exclusive access to top strategic marketing agencies.  For the first time, instead of making bulk Amazon Media Group (AMG) buys to guarantee a display presence, brands had the ability to join with an agency partner and fully control the programmatic side...

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  • November 27, 2018

    Amazon’s Turkey 5 Record-Breaking Sales Success

    Coming off the "Turkey 5", a term coined for brands and retailers as the five day shopping rush between Thanksgiving Day through Cyber Monday, including Black Friday, Amazon has announced record-breaking sales, yet again. 2018's Cyber Monday marking Amazon's single biggest shopping day in the company's history with the most products ordered worldwide. Compared to last year, shoppers ordered millions more products during the Turkey 5 than during the same...

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  • November 19, 2018

    Marketplace Strategy Team Members Among First to Complete Amazon’s New Accreditation Program as Early Adopters

    The firm’s Advertising Team recently earned Amazon’s Learning Console’s Early Adopter, as well as Amazon Advertising Sponsored Ads - US Marketplace Accreditation Marketplace Strategy’s (MPS) Advertising Team is part of the first group to complete Amazon’s new certification program, the firm announced Monday. Leveraging its strong agency relationship with Amazon, several of MPS’s team members were invited to pilot and troubleshoot the Learning Console program for Amazon, providing valuable, constructive...

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  • October 23, 2018

    Amazon Advertising launches in Mexico

    Amazon.com.mx launched in June 2015 and attracts 10 million unique monthly visitors, according to Comscore, who come to Amazon not only as a place to shop, but also as a place to discover new products and brands. To help businesses extend the reach of their advertising campaigns, Amazon has announced that they are expanding Amazon Advertising to the Mexico market. With Amazon Advertising, agencies and advertisers – regardless of whether or not...

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  • September 20, 2018

    Four Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis

    Last week, our team presented the first webinar in our Vendor Strategy series: Increasing Sales and Maximizing Profitability Through the Hybrid Model. This was an in-depth look at the differences between Vendor Central and Seller Central and why a 1P (First Party), might consider leveraging the 3P (Third Party) platform to gain market share and increase profits. Click here to check it out if you weren’t able to tune in....

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  • September 6, 2018

    Amazon Advertising: Announcing a Single Unified Brand

    Amazon is a company built on being a culture of developers and pioneers in every industry. Up until this point, Amazon has worked to build a portfolio of impressive advertising platforms to meet their various vendors advertising needs, all while helping the customer discover new brands and products. They started this business developing products for specific advertiser sets, such as cost-per-click ads for Amazon sellers and e-commerce-enabled display ads for...

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  • September 2, 2018

    Marketplace Strategy accepted into Forbes Agency Council

    Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies. CLEVELAND, OH — Drew Kraemer, SVP, GM and Co-Founder of Marketplace Strategy, a Cleveland-based leading Amazon sales acceleration agency, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. Drew Kraemer was vetted and selected by...

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  • August 20, 2018

    Jeff Bezo’s Secrets to Sucess

      There's no doubt that Jeff Bezos is a successful man. Ever wonder his secret to creating one of the largest companies? In a press release earlier this year, Bezos's shared his three secrets to his success. Before reading this and dismissing it as PR speak, consider briefly how and why each of these has made him and his company so valuable. 1. Surround yourself with the right people. If...

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  • July 26, 2018

    Amazon Announces Second Quarter Sales up 39% to $52.9 Billion

    [Press Release] Amazon.com, Inc. (NASDAQ: AMZN) today announced financial results for its second quarter ended June 30, 2018. Operating cash flow increased 22% to $21.8 billion for the trailing twelve months, compared with $17.8 billion for the trailing twelve months ended June 30, 2017. Free cash flow increased to $10.4 billion for the trailing twelve months, compared with $9.6 billion for the trailing twelve months ended June 30, 2017. Free cash flow less lease principal repayments decreased to $4.1 billion for the trailing twelve...

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  • July 17, 2018

    Prime Day 2018 Update: Small and Medium-Sized Businesses Worldwide Have Exceeded More Than $1 Billion in Sales

    Prime Day sales in the U.S. continue to be bigger than ever - in fact, in the first 10 hours, Prime Day grew even faster, year-over-year, than the first 10 hours last year For the first time, Prime members celebrated Prime Day at Whole Foods Market where they saved millions of dollars with extra Prime Day deals Toshiba 50-inch 4K Ultra HD Fire TV Edition has sold out, making it the best-selling TV deal in Amazon history, and...

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