Dina Podnar

Dina Podnar

Marketing Manager

Blog Posts by this Author

  • September 20, 2018

    Four Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis

    Last week, our team presented the first webinar in our Vendor Strategy series: Increasing Sales and Maximizing Profitability Through the Hybrid Model. This was an in-depth look at the differences between Vendor Central and Seller Central and why a 1P (First Party), might consider leveraging the 3P (Third Party) platform to gain market share and increase profits. Click here to check it out if you weren’t able to tune in....

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  • September 6, 2018

    Amazon Advertising: Announcing a Single Unified Brand

    Amazon is a company built on being a culture of developers and pioneers in every industry. Up until this point, Amazon has worked to build a portfolio of impressive advertising platforms to meet their various vendors advertising needs, all while helping the customer discover new brands and products. They started this business developing products for specific advertiser sets, such as cost-per-click ads for Amazon sellers and e-commerce-enabled display ads for...

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  • September 2, 2018

    Marketplace Strategy accepted into Forbes Agency Council

    Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies. CLEVELAND, OH — Drew Kraemer, SVP, GM and Co-Founder of Marketplace Strategy, a Cleveland-based leading Amazon sales acceleration agency, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. Drew Kraemer was vetted and selected by...

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  • August 20, 2018

    Jeff Bezo’s Secrets to Sucess

      There's no doubt that Jeff Bezos is a successful man. Ever wonder his secret to creating one of the largest companies? In a press release earlier this year, Bezos's shared his three secrets to his success. Before reading this and dismissing it as PR speak, consider briefly how and why each of these has made him and his company so valuable. 1. Surround yourself with the right people. If...

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  • July 26, 2018

    Amazon Announces Second Quarter Sales up 39% to $52.9 Billion

    [Press Release] Amazon.com, Inc. (NASDAQ: AMZN) today announced financial results for its second quarter ended June 30, 2018. Operating cash flow increased 22% to $21.8 billion for the trailing twelve months, compared with $17.8 billion for the trailing twelve months ended June 30, 2017. Free cash flow increased to $10.4 billion for the trailing twelve months, compared with $9.6 billion for the trailing twelve months ended June 30, 2017. Free cash flow less lease principal repayments decreased to $4.1 billion for the trailing twelve...

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  • July 17, 2018

    Prime Day 2018 Update: Small and Medium-Sized Businesses Worldwide Have Exceeded More Than $1 Billion in Sales

    Prime Day sales in the U.S. continue to be bigger than ever - in fact, in the first 10 hours, Prime Day grew even faster, year-over-year, than the first 10 hours last year For the first time, Prime members celebrated Prime Day at Whole Foods Market where they saved millions of dollars with extra Prime Day deals Toshiba 50-inch 4K Ultra HD Fire TV Edition has sold out, making it the best-selling TV deal in Amazon history, and...

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  • July 5, 2018

    Amazon Prime Day 2018 Revealed

    The date has (finally) been announced: Prime Day is July 16-18. This year, the event will run for 36 hours instead of 30—giving Prime members more time to browse and buy, and you more time to drive sales on Amazon. With a date solidified, now all of our strategic planning is in go-mode to make this the best year of Prime Day sales for your brand. Check out our Preparing for...

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  • July 3, 2018

    Optimizing Your AMS Account: Actionable Tactic #1

    Over the next few months, Marketplace Strategy will be sharing a few actionable tactics on how to optimize your Amazon Marketing Services (AMS) account utilizing our best practices. The first tactic is organic product prioritization in customer search results. The goal in doing this is to utilize AMS to drive increased organic keyword rankings for long-term ROAS improvements, which requires focusing on two key factors in campaign creation: building profitable...

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  • June 7, 2018

    Enhanced Brand Content Gets an Enhancement

    In the ever-evolving world of Amazon platforms, Seller Central made yet another change on the path to mirror Vendor Central this week by giving their Enhanced Brand Content (EBC) an “enhancement” in its offerings. Back in December, Seller Central rolled out new modular layouts and expanded the template layout options available to Sellers. This week, Amazon added two new features. These two features provide more content options to help inform customers...

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  • June 3, 2018

    May Amazon Recap

    May was another monumental month for MPS, from hosting another webinar in our Amazon Vendor Strategy Series, Advanced Amazon Advertising Strategies to Maximize ROI, to announcing that our office will be expanding to a second floor, and enjoying the sunny days and NBA Playoffs (kind of enjoying), there’s never a dull moment around this office! Check out the latest updates and articles we’ve been talking about. Key Industry Happenings &...

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