Karie Casper

Karie Casper

Amazon Strategist

Blog Posts by this Author

  • December 4, 2018

    [Webinar] The Rebirth of Amazon Display Advertising

    Wednesday, December 12, 2018 at 1:00 pm EST/ 10:00 am PST Register Here Today! In early 2018, Amazon finally unlocked the doors to its programmatic display advertising platform, providing exclusive access to top strategic marketing agencies.  For the first time, instead of making bulk Amazon Media Group (AMG) buys to guarantee a display presence, brands had the ability to join with an agency partner and fully control the programmatic side...

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  • November 27, 2018

    Amazon’s Turkey 5 Record-Breaking Sales Success

    Coming off the "Turkey 5", a term coined for brands and retailers as the five day shopping rush between Thanksgiving Day through Cyber Monday, including Black Friday, Amazon has announced record-breaking sales, yet again. 2018's Cyber Monday marking Amazon's single biggest shopping day in the company's history with the most products ordered worldwide. Compared to last year, shoppers ordered millions more products during the Turkey 5 than during the same...

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  • November 19, 2018

    Marketplace Strategy Team Members Among First to Complete Amazon’s New Accreditation Program as Early Adopters

    The firm’s Advertising Team recently earned Amazon’s Learning Console’s Early Adopter, as well as Amazon Advertising Sponsored Ads - US Marketplace Accreditation Marketplace Strategy’s (MPS) Advertising Team is part of the first group to complete Amazon’s new certification program, the firm announced Monday. Leveraging its strong agency relationship with Amazon, several of MPS’s team members were invited to pilot and troubleshoot the Learning Console program for Amazon, providing valuable, constructive...

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  • November 16, 2018

    How Baggallini Uses Amazon Creative Content to Win Consumers in Apparel

    Apparel is one of Amazon’s fastest-growing product categories. With an Amazon Best Sellers Rank in Clothing, Shoes, & Jewelry Baggallini utilizes Amazon’s full range of creative content to win over consumers. By implementing custom product images, an Amazon Store, and A+ pages Baggallini has ensured the consumer receives all the information they need above and below the fold to make a purchase on or beyond the product listing. In Amazon’s...

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  • October 23, 2018

    Amazon Advertising launches in Mexico

    Amazon.com.mx launched in June 2015 and attracts 10 million unique monthly visitors, according to Comscore, who come to Amazon not only as a place to shop, but also as a place to discover new products and brands. To help businesses extend the reach of their advertising campaigns, Amazon has announced that they are expanding Amazon Advertising to the Mexico market. With Amazon Advertising, agencies and advertisers – regardless of whether or not...

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  • October 9, 2018

    How to Get Your Advertising Ready for Q4

    Even if the holidays are not your brand’s peak time period, the end of the year is an extremely important time for most brands to wrap up the year successfully and profitably on Amazon and beyond. During the holiday season of November 1 through December 31, U.S. shoppers will spend $120 billion with online retailers, an increase of 15.5% from last year. Amazon’s projected share of this enormous spend is...

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  • September 20, 2018

    Four Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis

    Last week, our team presented the first webinar in our Vendor Strategy series: Increasing Sales and Maximizing Profitability Through the Hybrid Model. This was an in-depth look at the differences between Vendor Central and Seller Central and why a 1P (First Party), might consider leveraging the 3P (Third Party) platform to gain market share and increase profits. Click here to check it out if you weren’t able to tune in....

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  • September 11, 2018

    Grow Your Food Brand On Amazon, If You Constantly Optimize

    Tera Johnson, founder and director of the Food Finance Institute and founder of teraswhey®  interviewed our very own Jeff Walcoff, Vice President of Sales & Marketing on his Edible-Alpha™ podcast. Listen below for Jeff's thoughts on how Amazon can impact your food brand. [embed]http://player.blubrry.com?media_url=http%3A%2F%2Fmedia.blubrry.com%2Fediblealpha%2Fcontent.blubrry.com%2Fediblealpha%2F_38-Grow_Your_Food_Brand_On_Amazon_If_You_Constantly_Optimize.mp3[/embed] If you are experiencing trouble listening to the podcast: listen directly from Food Finance Institute's website.  In Edible-Alpha™ podcast #38, Tera interviews Jeff Walcoff, Vice President of Sales...

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  • September 6, 2018

    Amazon Advertising: Announcing a Single Unified Brand

    Amazon is a company built on being a culture of developers and pioneers in every industry. Up until this point, Amazon has worked to build a portfolio of impressive advertising platforms to meet their various vendors advertising needs, all while helping the customer discover new brands and products. They started this business developing products for specific advertiser sets, such as cost-per-click ads for Amazon sellers and e-commerce-enabled display ads for...

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  • September 2, 2018

    Marketplace Strategy accepted into Forbes Agency Council

    Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies. CLEVELAND, OH — Drew Kraemer, SVP, GM and Co-Founder of Marketplace Strategy, a Cleveland-based leading Amazon sales acceleration agency, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. Drew Kraemer was vetted and selected by...

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