Karie Casper

Karie Casper

Amazon Strategist

Blog Posts by this Author

  • October 9, 2018

    How to Get Your Advertising Ready for Q4

    Even if the holidays are not your brand’s peak time period, the end of the year is an extremely important time for most brands to wrap up the year successfully and profitably on Amazon and beyond. During the holiday season of November 1 through December 31, U.S. shoppers will spend $120 billion with online retailers, an increase of 15.5% from last year. Amazon’s projected share of this enormous spend is...

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  • September 20, 2018

    Four Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis

    Last week, our team presented the first webinar in our Vendor Strategy series: Increasing Sales and Maximizing Profitability Through the Hybrid Model. This was an in-depth look at the differences between Vendor Central and Seller Central and why a 1P (First Party), might consider leveraging the 3P (Third Party) platform to gain market share and increase profits. Click here to check it out if you weren’t able to tune in....

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  • September 11, 2018

    Grow Your Food Brand On Amazon, If You Constantly Optimize

    Tera Johnson, founder and director of the Food Finance Institute and founder of teraswhey®  interviewed our very own Jeff Walcoff, Vice President of Sales & Marketing on his Edible-Alpha™ podcast. Listen below for Jeff's thoughts on how Amazon can impact your food brand. [embed]http://player.blubrry.com?media_url=http%3A%2F%2Fmedia.blubrry.com%2Fediblealpha%2Fcontent.blubrry.com%2Fediblealpha%2F_38-Grow_Your_Food_Brand_On_Amazon_If_You_Constantly_Optimize.mp3[/embed] If you are experiencing trouble listening to the podcast: listen directly from Food Finance Institute's website.  In Edible-Alpha™ podcast #38, Tera interviews Jeff Walcoff, Vice President of Sales...

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  • September 6, 2018

    Amazon Advertising: Announcing a Single Unified Brand

    Amazon is a company built on being a culture of developers and pioneers in every industry. Up until this point, Amazon has worked to build a portfolio of impressive advertising platforms to meet their various vendors advertising needs, all while helping the customer discover new brands and products. They started this business developing products for specific advertiser sets, such as cost-per-click ads for Amazon sellers and e-commerce-enabled display ads for...

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  • September 2, 2018

    Marketplace Strategy accepted into Forbes Agency Council

    Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies. CLEVELAND, OH — Drew Kraemer, SVP, GM and Co-Founder of Marketplace Strategy, a Cleveland-based leading Amazon sales acceleration agency, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. Drew Kraemer was vetted and selected by...

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  • August 20, 2018

    Jeff Bezo’s Secrets to Sucess

      There's no doubt that Jeff Bezos is a successful man. Ever wonder his secret to creating one of the largest companies? In a press release earlier this year, Bezos's shared his three secrets to his success. Before reading this and dismissing it as PR speak, consider briefly how and why each of these has made him and his company so valuable. 1. Surround yourself with the right people. If...

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  • August 16, 2018

    July Amazon Recap

    Back to school time is in full swing, which can only mean one thing: time to start preparing for Q4 and the holiday season! Stay tuned for a webinar on Q4. We’re excited to start getting our clients ready for the holiday season, but love looking back on July. It was a BIG month with a wildly successful Prime Day, a new webinar from the MPS team, and more industry news...

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  • August 13, 2018

    Amazon’s New Unified Ad Platform Offers Great Benefits

    The differences between managing AMS campaigns in both Vendor and Seller Central would strike anyone exclusively familiar with one platform as puzzling and lacking purpose, especially considering that so many brands have taken a hybrid approach and are utilizing both platforms to get the best of both worlds and maximize results. From campaign types, to campaign structure, to reporting capabilities, you’d expect it to be more streamlined and consistent, since...

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  • August 7, 2018

    SocialCode Acquires Marketplace Strategy, an Amazon Sales Agency

    Acquisition Bolsters SocialCode’s Full Service Offering on Amazon, Walmart, Jet.com, Home Depot, and Wayfair NEW YORK, NY – (August 7, 2018) – SocialCode, the leader in digital media marketing solutions, today announced it has acquired Marketplace Strategy (MPS), a Cleveland-based leading Amazon sales acceleration agency. With a proven capability on most of the major social platforms, including Facebook, Google and YouTube, SocialCode is accelerating its Amazon offering with this acquisition....

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  • August 6, 2018

    Prepare for the Holiday Rush: 4 Ways to Optimize your Amazon Creative for the Holidays

    The holidays already? Q3 is here and consumer brands are already ramping up their ecommerce marketing strategies in plans to deck the halls on their websites, social media, and general digital presence. Just as important, though, is your Amazon strategy; according to eMarketer’s latest forecast Amazon now has nearly 50% of US ecommerce market. Overall, always optimize all of your content (titles, descriptions, etc.) and creative assets (product images, store,...

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