Marisa Caramanico

Marisa Caramanico

Business Development Manager

Blog Posts by this Author

  • April 18, 2019

    Amazon’s Important Improvement to Direct Fulfillment

    Effective April 18, 2019, Amazon will assign lead times at an ASIN level rather than at a cumulative account level for Direct Fulfillment (DF) products. The goal is to improve lead time approximations and give high-performing products more power. Learn more about this why this improvement is rolling out and what it means for your brand. Traditional Lead Time Management   Originally, DF products were assigned lead time based on...

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  • April 16, 2019

    Don’t Miss This Year’s Amazon Q1 Recap and Q2 Preview Webinar

    Join us for a discussion important to all those who use Amazon as a part of their brand strategy. You don’t want to fall behind the curve when it comes to understanding the latest, greatest, and future of Amazon. It’s coming up, so make sure you have the details for this year’s Amazon Q1 Recap and Q2 Preview webinar. Tuesday, April 23, 2019, at 1:00 pm EST/ 10:00 am PST...

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  • April 15, 2019

    Traditional Apparel Companies Adjust to Amazon This Year

    Welcome to 2019, where the leader in clothing sales is Amazon. To compete in the new world of retail, apparel companies adjust to Amazon this year in a big way. It takes guts to shut hundreds of storefronts and change in ways you never envisioned. Discover how and why brands are making changes to involve the marketplace giant.   Back in early 2018, TechCrunch claimed that Amazon would overtake the apparel...

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  • April 12, 2019

    5 Highlights from Amazon’s 2018 Letter to Shareholders

    On Thursday, April 11, 2019, Jeff Bezos shared his annual letter to shareholders of Amazon. Each year, he shares a letter followed by the original 1997 Letter to Shareholders. This comparison makes it clear how far Amazon has come. To start for 2018, Jeff Bezos shares “remarkable” numbers of third-party seller growth. We’ll elaborate on what the letter had to say about 3P sellers and highlight other important details.  1....

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  • April 2, 2019

    What to Consider When Choosing the Right Amazon Partner

    There are countless agencies to tap into when choosing an Amazon partner. But, these are not a one size fits all engagement. We get it, you need someone you can rely on to help fuel growth and sales. Here we explain the importance of a partner who's competencies align with your goals. Amazon is an ever-changing platform with unlimited opportunities to reach new customers. Investing in a partnership that serves...

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  • March 29, 2019

    4 Ways Amazon Stores Improve Brand Potential

    The best way to showcase different product lines is through an Amazon Storefront, now commonly referred to as just Stores. It’s a free way to represent your products and increase brand integrity if optimized correctly. We share a high-level overview answering questions on how to get started and why it’s important. Here, we will drill into some of the key benefits of Amazon Stores. 1. Use mobile to your advantage...

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  • March 27, 2019

    Conquer Every Detail in Your Amazon Strategy

    You’ve heard it said, it’s all in the details, and we’re here to break it to you that they matter when selling on Amazon. They've reported, the quality of your content can increase sales on average 3 to 10%. We’re here to touch on the ins and outs of Amazon’s ecosystem and why the little details matter to you Amazon strategy.  Amazon sells more than 12 billion products. Brands have...

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  • March 22, 2019

    5 Changes to Amazon Advertising and Why They’re Important

    During Q1 of 2019, Amazon's advertising sales surpassed $2 billion. Growing at more than 100%, advertising is its fastest-growing segment. As a result, Amazon is investing in and offering more sophisticated advertising options. It’s imperative that you invest in your product and brand via Amazon Advertising. Recently, there have been some changes in their platform that will allow you to better target your customers. Let’s dive into the changes and...

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  • March 19, 2019

    Why You Need to Master Your Competition and 3P Marketplace

    As you launch your products and continue to grow your brand on Amazon, it’s important to arm yourself against the competition. The competitive landscape on Amazon is different than a traditional retail environment you may be used to. It’s critical to understand who you’re playing against and prepare for extra layers of competition to come into play. Below we outline these layers and why you need to prepare for them....

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  • March 18, 2019

    Client Success Story: Amazon DSP Advertising Expands Possibilities for Leading Electronics Brand

    A leading consumer goods brand came to Marketplace Strategy in the Fall of 2018 with one goal in mind: Win Big on Black Friday and Cyber Monday, and in turn, beat Q4 2017. In addition to a robust restructure of the brand’s search advertising strategy, MPS deployed Amazon DSP Advertising, Amazon’s programmatic solution to expand the scope and targeting possibilities of the program. Starting by supporting a Deal-of-the-Day Promotion in...

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