Amazon Q1 Recap & Q2 Lookahead
In this quarter’s recap, MPS strategists revisit some of the platform’s most notable recent developments, new functionality debuted over the past three months, and will talk through some of the latest tactics required to navigate Amazon’s rapidly shifting marketplace. Lead Client Strategist, Sam Jennings, and Lead Advertising Strategist, Ashley Long, talk through platform updates, Advertising enhancements, and industry news. Including Amazon Live, One Vendor rumors, Project Zero, new targeting & bidding optimizations for Sponsored Product Ads, DSP insight reports, customer voice, private label brands, and much more!
We also share our predictions for what could be coming next based on our daily work and strategic implementation across our 60+ clients and hundreds of brands.