How CPGs are Mastering Omnichannel Growth
Multi-billion-dollar consumer packaged goods manufacturers have embraced the direct-to-consumer online movement. In an industry built on shelf space and traditional advertising, CPGs have had to shift their most foundational strategies. Rather than focusing on brick and mortar efforts, they have had to become experts at a new paradigm online. But in the past year, the efforts have continued to pay dividends.
In 2018 alone, direct-to-consumer sales grew 35%. This growth made it a nearly $60 billion industry in the U.S., according to Information Resources, Inc. Meanwhile, Amazon’s marketing-driven landscape is making it easier than ever for online-only brands to become best sellers.
In this webinar, join Marketplace Strategy’s Co-Founder and CEO Drew Kraemer, who dives into tactics that CPGs should deploy to maintain brand integrity and traditional shelf space.