CPGs Mastering Omnichannel Growth
Wednesday, August 28, 2019 at 1:00 pm EST/ 10:00 am PST
How Major Consumer Brands Breaking Barriers to Sell on Amazon
Multi-billion-dollar consumer packaged goods manufacturers have embraced the direct to consumer online movement. In an industry built on shelf space and traditional advertising, CPGs have had to shift their strategies. Rather than focusing on brick and mortar efforts, they have had to become dominant online. In the past year, CPGs have been successful in mastering omnichannel growth on Amazon.
Last year alone, direct to consumer sales grew 35%. This growth made it a nearly 60 billion dollar industry in the U.S., according to Information Resources, Inc. Amazon’s landscape makes it easier than ever for online-only brands to become best-sellers.
In this webinar, Marketplace Strategy’s Co-Founder and CEO will dive into tactics that CPGs should deploy to maintain brand integrity and traditional shelf space. Reserve your seat to learn about the potential CPGs have to master Amazon sales.