How a Classic American Snack Brand Unlocked its Amazon Potential

Wednesday, April 1, 2020 at 2:00 pm EDT/ 11:00 am PDT

How Amazon Became a Top Revenue Driver for Utz Quality Foods 

Before partnering with Marketplace Strategy (MPS), Amazon was a small fraction of business for Utz Quality Foods, a near-century-old snack brand. In this webinar, representatives from Utz and MPS walkthrough the company’s journey past many roadblocks, leading to success on the channel.

Dave Colgan, Senior Director eCommerce & Strategic Initiatives, (Utz) and Sam Jennings, Lead Client Strategist, (MPS) will discuss the specific nuances of Amazon that made growth a challenge, and how the brand achieved present-day success.

Register now to join us for an informative discussion that will cover the following:

  • Ensuring profitability on Amazon
  • Navigating CRaP issues in the grocery category
  • Adhering to SIOC and other frustration-free packaging restrictions
  • Streamlining your product assortment and advertising plans
  • COVID-19 issues and insights from the grocery category