New Amazon Research Trends and What They Mean for the Future of your Brand’s Strategy
- Advertising– Amazon advertising operating profit could exceed AWS by 2019, and is the most significant growth engine for Amazon profitability over the medium term.
- Private label– With the expansion of private label across various categories, we’ll discuss why it likely works for Amazon and why it might make sense for manufacturers and brands.
- Amazon Business– Take a look at where B2B likely will and will not success (category and vertical) along with recent changes that have been made to the platform.
- CRaP– A cross-category view of how Amazon’s focus on unit-specific profitability is necessitating change.
- Prime Day– Real-time feedback upon the conclusion of Prime Day 2018
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