During this webinar, we were joined by Executive Vice President of Marketplace Strategy, Greg Wolny. He used this hour to explain how and why brands should focus on marketplace expansion, beyond Amazon, in 2021. Sign up for on-demand access to this webinar to learn how the pandemic impacted the marketplace landscape in 2020 and what to expect in 2021. We provide a marketplace pulse report and explain how consumer behavior has changed and why it’s here to stay....
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Latest Webinars
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How CPGs are Mastering Omnichannel Growth
Multi-billion-dollar consumer packaged goods manufacturers have embraced the direct-to-consumer online movement. In an industry built on shelf space and traditional advertising, CPGs have had to shift their most foundational strategies. Rather than focusing on brick and mortar efforts, they have had to become experts at a new paradigm online. But in the past year, the efforts have continued to pay dividends. In 2018 alone, direct-to-consumer sales grew 35%. This growth...
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Amazon Q1 Recap & Q2 Lookahead
In this quarter’s recap, MPS strategists revisit some of the platform’s most notable recent developments, new functionality debuted over the past three months, and will talk through some of the latest tactics required to navigate Amazon’s rapidly shifting marketplace. Lead Client Strategist, Sam Jennings, and Lead Advertising Strategist, Ashley Long, talk through platform updates, Advertising enhancements, and industry news. Including Amazon Live, One Vendor rumors, Project Zero, new targeting &...
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Gaining Control in the Never-Ending Battle Against Resellers
Learn about the newest ways third parties meddle with your Amazon listings to steal sales & how to minimize their impact on your brand. One of the most long-standing and relentless pain points brands have encountered over time on Amazon has been the effect of resellers via the channel’s third-party marketplace. Brands are faced with the choice of entering into a never-ending (and often ineffective) game of damage control,...
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The Rebirth of Amazon Display Advertising
Brands now have the ability to join with an agency partner and fully control the programmatic side of their Amazon efforts, opening the doors to a world of new targeting capabilities. Amazon DSP (formerly known as Amazon Advertising Platform) has created the opportunity for brands to go beyond search ads and reach a larger number of high-intent consumers by implementing a full range of audience targeting strategies. By delivering...
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Peak Amazon Performance for Your Peak Time Period
Whether your category sees peak sales during the Holiday Season, Summertime, Back-to-School, Valentine’s Day, federal holidays, Spring Break, or another time of year, success during this key time period is often vital to the health of a brand overall. For that reason, it’s important to make sure your Amazon business is highly visible and ready to convert shoppers. Watch our webinar on optimizing your Amazon account to achieve peak...
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Increasing Sales and Maximizing Profitability Through the Hybrid Model
Unlock the Amazon Vendor secret to evaluating the hybrid model for you brand by watching this webinar. With so much untapped potential, brands selling on Amazon have employed an array of strategies in an effort to maximize their presence on the channel. On the other hand, many have instead followed a path of least resistance, thereby overlooking an opportunity to evaluate the channel on a foundational level. Using a combination...
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