Before partnering with Marketplace Strategy (MPS), Amazon was a small fraction of business for Utz Quality Foods, a near-century-old snack brand. In this webinar, representatives from Utz and MPS walkthrough the company’s journey past many roadblocks, leading to success on the channel. Download now to hear Dave Colgan (Utz) and Sam Jennings (MPS) discuss the specific nuances of Amazon that made growth a challenge, and how the brand achieved present-day success.
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Latest Webinars
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Peak Amazon Performance for Your Peak Time Period
Whether your category sees peak sales during the Holiday Season, Summertime, Back-to-School, Valentine’s Day, federal holidays, Spring Break, or another time of year, success during this key time period is often vital to the health of a brand overall. For that reason, it’s important to make sure your Amazon business is highly visible and ready to convert shoppers. Watch our webinar on optimizing your Amazon account to achieve peak...
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Increasing Sales and Maximizing Profitability Through the Hybrid Model
Unlock the Amazon Vendor secret to evaluating the hybrid model for you brand by watching this webinar. With so much untapped potential, brands selling on Amazon have employed an array of strategies in an effort to maximize their presence on the channel. On the other hand, many have instead followed a path of least resistance, thereby overlooking an opportunity to evaluate the channel on a foundational level. Using a combination...
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Advanced Amazon Advertising Strategies to Maximize ROI
If a strategic and focused Amazon strategy is the key to increased, sustainable growth for brands, Amazon Marketing Services (AMS) is the fast lane to success. Much like Google, the real estate for organic listings is shrinking, and paid ads are increasing in their above-the-fold presence. With a wide variety of ad and targeting options – and surely more to come – AMS is growing more complex by the day. For this...
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New Amazon Research Trends and What They Mean for the Future of your Brand’s Strategy
Advertising– Amazon advertising operating profit could exceed AWS by 2019, and is the most significant growth engine for Amazon profitability over the medium term. Private label– With the expansion of private label across various categories, we’ll discuss why it likely works for Amazon and why it might make sense for manufacturers and brands. Amazon Business– Take a look at where B2B likely will and will not success (category and vertical) along...
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