Before partnering with Marketplace Strategy (MPS), Amazon was a small fraction of business for Utz Quality Foods, a near-century-old snack brand. In this webinar, representatives from Utz and MPS walkthrough the company’s journey past many roadblocks, leading to success on the channel. Download now to hear Dave Colgan (Utz) and Sam Jennings (MPS) discuss the specific nuances of Amazon that made growth a challenge, and how the brand achieved present-day success.
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Latest Webinars
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Amazon Q1 Recap & Q2 Lookahead
In this quarter’s recap, MPS strategists revisit some of the platform’s most notable recent developments, new functionality debuted over the past three months, and will talk through some of the latest tactics required to navigate Amazon’s rapidly shifting marketplace. Lead Client Strategist, Sam Jennings, and Lead Advertising Strategist, Ashley Long, talk through platform updates, Advertising enhancements, and industry news. Including Amazon Live, One Vendor rumors, Project Zero, new targeting &...
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Gaining Control in the Never-Ending Battle Against Resellers
Learn about the newest ways third parties meddle with your Amazon listings to steal sales & how to minimize their impact on your brand. One of the most long-standing and relentless pain points brands have encountered over time on Amazon has been the effect of resellers via the channel’s third-party marketplace. Brands are faced with the choice of entering into a never-ending (and often ineffective) game of damage control,...
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The Rebirth of Amazon Display Advertising
Brands now have the ability to join with an agency partner and fully control the programmatic side of their Amazon efforts, opening the doors to a world of new targeting capabilities. Amazon DSP (formerly known as Amazon Advertising Platform) has created the opportunity for brands to go beyond search ads and reach a larger number of high-intent consumers by implementing a full range of audience targeting strategies. By delivering...
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Peak Amazon Performance for Your Peak Time Period
Whether your category sees peak sales during the Holiday Season, Summertime, Back-to-School, Valentine’s Day, federal holidays, Spring Break, or another time of year, success during this key time period is often vital to the health of a brand overall. For that reason, it’s important to make sure your Amazon business is highly visible and ready to convert shoppers. Watch our webinar on optimizing your Amazon account to achieve peak...
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Increasing Sales and Maximizing Profitability Through the Hybrid Model
Unlock the Amazon Vendor secret to evaluating the hybrid model for you brand by watching this webinar. With so much untapped potential, brands selling on Amazon have employed an array of strategies in an effort to maximize their presence on the channel. On the other hand, many have instead followed a path of least resistance, thereby overlooking an opportunity to evaluate the channel on a foundational level. Using a combination...
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Advanced Amazon Advertising Strategies to Maximize ROI
If a strategic and focused Amazon strategy is the key to increased, sustainable growth for brands, Amazon Marketing Services (AMS) is the fast lane to success. Much like Google, the real estate for organic listings is shrinking, and paid ads are increasing in their above-the-fold presence. With a wide variety of ad and targeting options – and surely more to come – AMS is growing more complex by the day. For this...
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