Multi-billion-dollar consumer packaged goods manufacturers have embraced the direct-to-consumer online movement. In an industry built on shelf space and traditional advertising, CPGs have had to shift their most foundational strategies. Rather than focusing on brick and mortar efforts, they have had to become experts at a new paradigm online. But in the past year, the efforts have continued to pay dividends. In 2018 alone, direct-to-consumer sales grew 35%. This growth made it a nearly $60 billion industry in...
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Advanced Amazon Advertising Strategies to Maximize ROI
If a strategic and focused Amazon strategy is the key to increased, sustainable growth for brands, Amazon Marketing Services (AMS) is the fast lane to success. Much like Google, the real estate for organic listings is shrinking, and paid ads are increasing in their above-the-fold presence. With a wide variety of ad and targeting options – and surely more to come – AMS is growing more complex by the day. For this...
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New Amazon Research Trends and What They Mean for the Future of your Brand’s Strategy
Advertising– Amazon advertising operating profit could exceed AWS by 2019, and is the most significant growth engine for Amazon profitability over the medium term. Private label– With the expansion of private label across various categories, we’ll discuss why it likely works for Amazon and why it might make sense for manufacturers and brands. Amazon Business– Take a look at where B2B likely will and will not success (category and vertical) along...
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