The Rebirth of Amazon Display Advertising
Brands now have the ability to join with an agency partner and fully control the programmatic side of their Amazon efforts, opening the doors to a world of new targeting capabilities. Amazon DSP (formerly known as Amazon Advertising Platform) has created the opportunity for brands to go beyond search ads and reach a larger number of high-intent consumers by implementing a full range of audience targeting strategies. By delivering high numbers of impressions to shoppers wherever they are online, these ads can drive awareness and consideration of previously unfamiliar brands and products, as well as re-engage customers who have expressed interest in your products but have yet to purchase. With this capability now available to brands with agency partnership, organizations should be taking advantage of the opportunity to remarket, track customer behaviors, and target defined audiences like never before. Watch our webinar to learn more!